Case Study
PRODUCT PR
Keep calm and breathe. How we turned Atmotube into BILD’s tech highlight in 2018.
Client
Atmotube
atmotube.com
prOJect date
August - December 2018
Services
Product sampling
Media relations
The brief
The goals for our collaboration were clear when Atmotube approached us in August 2018: they wanted to create attention for their Indiegogo launch and a visibility push for the Christmas sales. As time and budget were limited, both parties agreed to focus on two highly targeted campaigns aiming to introduce the new Atmotube Air Sensor generation in the German market.
The campaign
To announce the launch of Atmotube’s Indiegogo campaign the Atmotube team traveled to Berlin to attend IFA - Germany’s biggest and most important consumer electronics trade fair. To leverage this opportunity Laika invited journalists and influencers to the Atmotube booth and organized interviews with the startup founders as well as test sessions with their new device. Simultaneously, the Laika team sampled media that did not have the time to attend IFA.
After IFA both teams took a short break until it was time for the Christmas push. Via raffles and gift guide tips Laika secured the attention of Lead Digital and CHIP.
The result: 15 media articles within a few weeks, including top tier hits such as BILD, Lead Digital, Turn on and Berlin Valley. Especially the double BILD coverage lead to an immediate spike in Atmotube’s website traffic and sales numbers.
“Laika supported us both during IFA and the Christmas business and we saw a significant increase in website traffic, demand, and awareness based on the secured coverage.
We enjoyed Laika's hands-on and professional approach to both projects and are looking forward to future collaborations.”
Vera Kozyr, Co-Founder & CEO Atmotube
Selected Media
Thank you, Atmotube!
It’s been a pleasure to work with you!