Case Study
Product Communications · Influencer Relations

The perfect gift: Creating buzz before Christmas for kinderkiez

Client

kinderkiez
kinderkiez.net

prjoect date

October - December 2018

Services

Communications
Influencer relations

The results

14

Published Media (INCLUDING TV and Radio) and Social stories

7,9M

Readers & VIEWERS

53k

Engagements On
Social Media

The brief

Laika still feels its inner child! The team was excited to hear about kinderkiez, brought to life by Berlin-based father of two kids, Felix Stock. He reinvented a classic: individual play rugs that show your own neighborhood. The goal was to manage the PR launch campaign for kinderkiez and of course making sure, that lots of kids scream “yeah” while unwrapping their Christmas presents.

To create media attention before Christmas Laika focussed on a combination of classical PR work and Influencer relations.

The campaign

An important part of the launch campaign included engaging with family-focused Influencers from Germany to spread the word about kinderkiez. Without any additional media budget, Laika managed to interest even some bigger 10k+ Instagram influencers. Find here some examples of their enthusiastic feedback.

With some additional coverage (e.g. the TV broadcast by rbb Abendschau) the number of unique visits on the website increased by over 700%, resulting in a successful Christmas sale. Merry Christmas, kinderkiez!