Every now and then, we get to turn brands and partners we genuinely love into actual comms clients. And when that happens, two things are guaranteed: a warm, fuzzy feeling on our end — and a serious extra boost in how much care, thinking, and strategic firepower goes into their communications. After all, we already know each other inside out, right?
This is one of those moments.
We’re beyond excited to kick off work with our long-term merch partner Sunday. If you’ve ever wondered who’s been dressing us head to toe in very decent crew fits — yes, that’s them, look no further.
So yes, the tables have officially turned.
It’s no longer just us strategizing, designing and ordering great merch with Sunday for us and our other clients — it’s us now leading the charge on repositioning them. The ambition? To move Sunday from “great merch provider” to the go-to partner for turning corporate merchandise into a strategic lever for brand storytelling and measurable ROI.
Because let’s be honest: most companies are still stuck somewhere between merch madness and missed opportunity.
Sunday flips that.
From chaotic, one-off orders to calm, controlled, scalable solutions. From merch headaches to actual business impact. From “nice-to-have swag” to a fully integrated brand experience — powered by one centralised system.
And yes — the products are great. The kind your friends “accidentally” take home, your mom posts selfies with or that spark conversations with strangers (we’ve lost count of how often we’ve been asked about our custom Laika tracksuits by random strangers on the street).
But what really makes Sunday interesting — and where the real comms story sits — is everything around it:
Timesaving design automation combined with human creative designer input when it matters.
Smart redeem pages that pamper your customers, partners and employees.
Scalable storage, logistics, and shop solutions that grow with a company.
In short: no more excuses not to dress for success.
Sunday is building an all-in-one branded merchandise solution — from the first idea to global rollout — helping companies professionalise and scale how they think about merch at every stage of their growth.
And that’s exactly the story we’re here to tell.
Our focus: placing Sunday where it belongs. Through strategically placed media stories and sharp LinkedIn personal branding, we’re speaking directly to Event, Brand, Marketing, Office, and HR leaders in companies with 250+ employees across the DACH market.
The goal is clear:
- Build high-quality, relevant media presence
- Support in establishing a credible, actionable leadership voice on LinkedIn
- Deliver regionally relevant, GEO-aware content that drives real B2B trust
And trust us (not only because we’re massive merch fangirls and boys): merch is probably the most overlooked growth opportunity since email automation. So yes, we fully intend to put that message on — and off — the chest, and shout it from the rooftops.