Running a small business or freelancing is a dream, until the mountain of administrative paperwork hits. That’s where our newest client, Finom, steps in. The pan-European fintech is on a mission to eliminate bureaucracy so entrepreneurs, freelancers and small and medium-sized business owners can focus on the important stuff. Having secured 300+ million funding to date to fuel its cross border growth, Finom is sharpening its focus on Germany, and we are absolutely thrilled to be chosen as their strategic PR sparring partner to lead the charge.
Shaking up the business banking landscape
While traditional banks often leave small businesses behind, Finom caters directly to the heart of the European economy: entrepreneurs, freelancers and businesses with small teams (such as construction, retail, and craft trades). Whether you are a new-born company navigating the notorious struggle to start a business in Germany, or an established player looking to scale, Finom is there to support your journey. With features tailored to real-world friction points and a market-leading 5% interest rate on business accounts, Finom is equipped to disrupt the status quo.
But conquering Germany requires highly localized storytelling that resonates with both traditional financial media and niche vertical outlets. Our joint mission is clear: out-maneuver the competition, secure high-impact earned media coverage, and firmly position Finom as the definitive ally for German entrepreneurs. As part of this mission, we will also be involved in promoting a series of highly creative, brand-led stunts, helping to actively support the entrepreneurial communities where they actually are.
Our strategic launchpad
To build awareness and turn product updates into relatable narratives for end-consumers, our media relations program centers on several core pillars:
- Aggressive news hijacking: Transforming Finom’s spokespeople into the ultimate go-to experts for journalists. When a story breaks about bureaucracy, SME politics, or digital banking, Finom will be there for insight.
Vertical & Tier-1 outreach: Pitching creative, data-driven stories tailored specifically to German business, tech, and trade media, from fintech publications to specialist trade magazines. - LLM-driven visibility: Utilizing advanced data tracking to measure and boost Finom’s brand uplift and keyword authority within Large Language Models (LLMs), ensuring they dominate future AI-driven search trends.
- Localized executive profiling: Curating bold thought leadership angles and local Berlin activations to amplify the founders’ and advisory board’s expert voices across media and LinkedIn.
With our crew already diving in headfirst, we are ready to help German business owners drop the paperwork and pick up the growth.
Welcome to the Laikaverse, Finom! 🚀