Case Study
FOOD & ENTREPRENEURSHIP

And the winner is… Laika putting a spotlight on restaurant newcomers for Gastro Gründerpreis

The jury and 5 finalists of Gastro Gründerpreis 2019

The jury and 5 finalists of Gastro Gründerpreis 2019

 

Client

Gastro Gründerpreis
gastro-gruenderpreis.de

prOJECT date

2019

Services

Award communications
B2B PR


 

The results

XX

MONTHS

XX

Clippings

XXM+

REACH

 

The brief

Looking for doers - that’s the motto of the annual Gastro Gründerpreis organized by Leaders Club together with INTERNORGA and orderbird. Laika’s role in its 2019 edition: To spread the word about award, finalists and winners alike and to spread the spirit of entrepreneurship in the German gastronomy press and market.

 

The campaign

In a series of press releases to national and local media, businesses and of course, gastronomy and hospitality press, Laika announced the individual steps of the award from submission to finalists and winners.

To the delight of us food lovers here at Laika, we also were asked to support the finalists with PR content such as winner portraits - a part of the prize package that the five finalists win each year. Therefore, we did not only write and talk about delicacies such as Sushi Burritos from Pokerria or culinary pest control with HOLYCRAB! - but also got to eat those and invite the media to testings. A PR consultants and foodies dream come true!

 
 

“Quote by XX.”

XX XX, XX Leaders Club e.v.

 
 
 

Selected Media

 
 

Thank you, Gastro Gründerpreis!

It’s a pleasure to work on such yummy stories with you!