Boosting retention: Introducing zenloop to the DACH market
February 2018 - ongoing
Published Articles (Feb 19)
When zenloop approached us in February 2018 the challenge was clear: to introduce the new SaaS startup of former Flaconi co-founders Paul Schwarzenholz, Björn Kolbmüller and Lukasz Lazewski with a bang in the German market. Besides a crowded market, there was one more challenge to solve: the Net Promoter Score (NPS) that zenloop bases its business model on is well known in the US, but not so in the DACH market. Therefore, we couldn’t just launch the new company, but we also had to think about a long-term education campaign and explain the importance of this metric for e-commerce businesses in the German-speaking markets.
In close collaboration with co-founder Paul Schwarzenholz, we developed the messaging and communications strategy for the launch campaign. We also updated all necessary documents and set up target media and event lists for the young company, but that’s a given.
We decided to give the company’s founding story as an exclusive to one of our top tier media targets: t3n. The media outlet is read by many e-commerce professionals, digital talents and investors, so we saw a great fit to see the story spread from there. And we were right: While we were approaching more publications afterwards, the article was picked up by other media outlets as well. Even months after the article release, it was brought up with the zenloop team, when they visited trade fairs.
To keep the momentum and zenloop on everyone’s radar, we continued after this launch with thought leadership content, customer case studies, speaker applications, media relations during conferences, and data stories from the rich dataset of zenloop’s system. We organized our work around the zenloop news pipeline, internal ressources and business goals.
“Laika has been very dedicated and driven to raise zenloop's awareness in the DACH region - with success! For our launch and beyond, the team has managed to get zenloop into important titles as well as into relevant trade media. Furthermore they supported and advised us on building up our press section and our press package basics making sure we are ready to go. We really enjoy the collaboration."
Paul Schwarzenholz, MD & Co-Founder zenloop
Thank you, zenloop!
It’s a pleasure to work with you!