How we made SPP’s Climate Week presence unforgettable
The brief
The Sustainable Procurement Pledge (SPP) is a global community of procurement professionals working collaboratively with the shared aim at transforming the procurement profession and practices into a force for good around the world. With a mission to foster make sustainability the default by 2030, SPP tackles pressing social and environmental challenges, empowering professionals to become ambassadors of sustainability. Long story short: they aim to make procurement a driving force for sustainable change.
For their next speaking opportunities, two slots during NYC Climate Week, SPP enlisted our expertise to create a presentation that would not just support but elevate the stellar message delivered by keynote speaker Melissa de Roquebrune.
Our mission—should we choose to accept it—was a tight turnaround of less than two weeks to craft both an eye-catching presentation that would be shared live on stage as well as online, and an engaging postcard with a call to action for live attendees. Well, you know what? Challenge accepted!
The campaign
Our goal was clear: create a visually impactful presentation that would resonate with the audience while seamlessly orbiting around Melissa’s key messages.
We hit a slight hurdle early on, though: a video, designed to showcase the SPP manifesto, that we once envisioned as a primary source of inspiration for the presentation general layout and color palette, took a bit more time than expected to take off, so we had to adjust our design strategy faster than Scotty can beam you up.
By fostering open communication with the SPP team, we created a collaborative atmosphere that felt more like a friendly space station than a conference room.
Drawing inspiration from an early draft concept, we developed a dynamic presentation featuring video and animated loops as slide backgrounds — think of it as visual fuel to propulse the ideas put into words on each slide to the stratosphere.
Despite the urgency and the need to adjust our creative trajectory, our dedicated crew ensured we met our launch window without compromising quality, staying within budgeted hours.
The results
Melissa and the SPP team got to New York with postcards to hand out, and she could present the SPP Manifesto in front of a crowd that was no doubt as captivated as if they were watching the first Mars landing.
You don’t believe us? Well, here is what they had to say about it — straight after a “that was out of this world!” comment:
The Friday session was particularly impactful: it was the first time ever that over 80 Chief Procurement Officers (or assimilated, because you know how fancy titles can get) got together to be part of the solution in terms of sustainability in their field. And when you get people who spent a total of over a trillion dollars (that’s 1,000 billions, 1 million millions, or 1,000,000,000,000 if this is as absolutely abstract for you as it was for us) on procurement purchases in 2023 to talk about a more sustainable approach to their core business, you can say your mission and your presentation will no doubt have a sizable and lasting impact if even just a few of them decide to join you.
Conclusion
Thanks to SPP and the trust they placed in the Laika crew, we could showcase once again our agency’s strengths in agility, creativity, and a shared commitment to sustainability — though we acknowledge that our space travel metaphor addiction might not be the greenest way to show it!
Most importantly, this collaboration also marks an exciting milestone as the first official project for our newly established in-house communication design team, who answered the call like the space troopers we always knew they would be!
End acid attacks: How Laika brought an unknown sight on stage
The brief
In March 2025, we received a request that deeply moved us. The sender was ASTI – Acid Survivors Trust International, a non-profit organization based in the UK. ASTI is committed to the worldwide prevention of acid attacks and supports survivors on their path to healing. Their vision: a world without corrosive violence.
They approached us with the following task: ASTI wanted us to develop an attention-grabbing campaign that would put the issue of acid attacks in the textile industry on the agenda of the German fashion industry. The only requirement was the timeframe, as the campaign was to take place in the midst of the hustle and bustle of Berlin Fashion Week – during the peak season of style and glamour. Our goal was to confront and move the media, fashion companies as well as the public.
The campaign
Our strategy was to appear visibly and be impossible to miss – while always remaining respectful towards survivors. With a three-part stunt, emotional imagery, and targeted media work, we primarily wanted to achieve one thing: discourse. And specifically, not about aesthetics, but about responsibility.
1. LED Truck: Awareness on Wheels
From Monday to Wednesday (30.06.–02.07.), a large-scale branded LED truck drove across Berlin. Instead of conventional billboards, we deliberately used the hotspots of Berlin Fashion Week and heavily frequented areas: the Uber Arena, the Kurfürstendamm, the Brandenburg Gate, and more, to bring the message to where it needed to be seen.
The key visuals highlighted the contrast between fashion’s beauty and the harsh reality that its production sites can enable acid attacks. Most attacks occur near textile industry centers, where corrosive substances are easily accessible.
2. Image Projection: Two-faced
On the evening of June 30th, we transformed a house facade on Warschauer Straße into a projection surface for a fictional fashion cover. However, the high-gloss aesthetic of the magazine turned into a visual with powerful messages about acid attacks in the fashion industry. A silent moment in pulsating Berlin – documented for social media and the press.
3. Live Performances: Confrontation meets Couture
On Tuesday and Wednesday, the heart of the campaign followed: Live performances at highly frequented Fashion Week locations such as:
- Kurfürstendamm, 01.07.25 – at the doors of the fashion shows of MARKE and BUZIGAHILL
- Brandenburg Gate, 01.07.25 – Photoshoot with LED Truck
- Uber Arena, 02.07.25 – at the entrance of the KILIAN KERNER show
- Haus der Visionäre, 02.07.25 – in front of the doors at the HADERLUMP ATELIER BERLIN show
The results
Our campaign was loud, emotional, and effective – and became visible exactly where it mattered.
- First publication in FACES Magazine
- Interview with FUNKE (myself)
- Increased interaction on ASTI’s social channels
- Engagement of fashion photographers and influencers
- ASTI positioned as a relevant voice in the fashion industry
- Doors opened for potential clean supply chain partnerships with fashion brands
Together with ASTI, we showed that social issues also have their place amidst the glamour of Fashion Week. The campaign was a first, but crucial, step in bringing the issue of acid attacks more strongly into the fashion industry.