Communicating tomorrow
At Laika, we don’t just tell stories — we help ambitious brands and bold minds cut through the noise, forge real-world connections, and make ideas impossible to ignore. With strategic clarity, creative grit, care for each other and a network that spans the globe, we ensure that what defines our tomorrow gets attention — today.
Our values
Fostering crew spirit
Integrity and respect are our foundation
Why do so many people love Captain Picard? Simple: even after what feels like hundreds of hopeless missions, he manages to maintain his integrity. Of course, we know it’s not easy to compete with Jean-Luc.
But just like with the famous captain, with Laika, everything starts with establishing relationships based on equal footing. Mutual respect, reliability, kindness, and introspection are the starting point from which we embark on our collaborative journeys with clients.
Commitment makes missions successful
While expertise and technical know-how are crucial, the primary tools for a successful rocket launch are diligence and enthusiasm.
Being conscientious, driven, and persistent takes us further. Let it be on a personal, team, or client level, we value how every single crew member contributes to our shared mission of launching into space.
Curiosity is in our DNA
While all Laika Space Dogs have a unique background, we share an open-minded approach towards embracing innovative ideas, novel concepts, and new ways of thinking.
Nurturing and cultivating our innate curiosity is integral to our daily missions. Our ultimate objective is to explore the infinite diversity of possibilities that exist in the comms cosmos.
Humor gives us an extra boost
We started Laika because we believe that people who care for their work, each other, and others create the best results—while having fun along the way.
We warmly welcome new crew members and clients who bring a touch of quirkiness, don’t take themselves too seriously, and who aren’t bored by our pawsome dog-related puns and jokes.
The crew communicating tomorrow.
Strategists, creatives, and relentless storytellers. We make your ideas stick, your stories land, and your brand part of the conversation — today, tomorrow, and beyond.
Michaela Krause
Ela keeps Laika on trajectory. She combines sharp strategic thinking with a very real understanding of what clients need (and what they don’t say out loud). Equal parts shaper, enabler and implementer, she believes in the power of relational glue and brands showing up IRL, Ela has +15 years of comms experience, walking the whole galaxy of corporate and product communication, B2B and B2C campaigns, event activations and crisis management.
Experience: Pinterest, Reddit, Snap, Twitch, unu, Vinted, Wise, Zoom.
Shu On Kwok
Shu is Laika’s connector-in-chief, making sure new clients and partner agencies orbit our galaxy seamlessly. Former tech journalist (GIGA, NextPIT) turned PR strategist, he brings tech, conference, and storytelling experience to every launch. When he’s not at CES, MWC, or IFA exploring the next big tech moment, he’s scheming ways to get your story to the right journalists, influencers, and investors.
Experience: navimow, Sennheiser, WiiM, Grell, vivo, Tarran.
Sabrina Telle
Sabrina, our Telle(r) of stories, is the creative force behind unforgettable campaigns and activations. With roots in film PR and tech communications, she crafts concepts that cut through the clutter and get noticed. At Laika she shapes big ideas — from guerrilla activation to inventive storytelling — while mentoring our crew on how to think creatively under pressure.
Experience: Ecosia, Teaballs, Cloudpillo, HMD, Punkt., Vivo, A.S.T.i., Index Ventures.
Can Kupfermann-Gezer
Can fuses strategy, narrative craft, and brand consulting with a global mindset. As our Client Service Director, he guides clients through thoughtful positioning, audience engagement, and integrated campaign strategy — all while keeping the bigger picture in orbit. A wanderer at heart and self‑proclaimed Baba Laika, Can adds clarity, context, and curiosity to every story, making him a trusted partner for brands looking to navigate complexity and shine.
Experience: Notion, Ecosia, Nike, Tink, Qonto, Roblox, Vinted.
Fatma Onasch
Fatma is Laika’s longest standing crew member, having joined the Space Dog pack in 2019, before the agency even turned 1 year old. She is a former inhouse comms manager, certified systemic coach and a lecturer in psychology & intercultural competences.
Experience: Jugendnotmail, navabi, PaulCamper, Reddit, Snapchat, StyleStore.
Pierre Poinsenet
Gamer, journalist and comms Swiss army knife: Pierre blends tech curiosity with media savvy. He helps brands connect with audiences, journalists, and influencers and is your go-to for deep dives into GEO and AI-related rabbit holes.
Experience: Amazon, Huawei, Oatly, Elgato, Tencent
Sandra Riedel
Sandra has been with Laika since September 2019, helping to shape the agency from the very beginning.With her consumer PR background, she turns even the most complex topics into charismatic and accessible stories. As a creative mind with a red pen – and a yoga teacher at heart – she refines campaigns through sharp copywriting, strategic storytelling and her passion for mindful communication, sustainability and purpose. Between her Berlin roots and Allgäu home, she blends urban drive with alpine calm.
Experience: orderbird, Snapchat, London & Partners, Secutix, Kimble, Levi’s, Stylestore.
Marie Fröhlich
Marie is a communications strategist and photographer with a background in environmental psychology and a track record of bringing purpose-led stories to life, both in words and images. She spent five years building the brand voice of Stadtbienen, a non-profit on a mission for urban biodiversity, before joining the agency world to support sustainability, HR and tech clients at Laika.
Experience: Bikini Berlin, Neat, ProtoArc, ASTI, Fram2, Stadtbienen, Boldare, SoeTRA.
Annalena Granse
Annalena is our organisational overdrive — the account management wizard who keeps every mission running smoothly. With a strong focus on lifestyle communications and hands-on experience in influencer relations, she knows how to connect brands with the right audiences in an authentic, impactful way. Calm, meticulous, and endlessly reliable, Annalena is the engine behind seamless client operations.
Experience: Vinted, Lush, Snapchat, Cornerstone, orderbird.
Myra Marchenko
Myra is our travel guru, merging PR know-how with hands-on experience planning corporate offsites. She ensures every trip, event, and experience delivers both media impact and client delight, drawing on her background running a B2B travel platform in Ukraine.
Experience: CampingCarpark, Generator Hostels, Helsinki Curious, Noxtua, PaulCamper.
Christine Janzton
Christine brings a touch of luxury to every brand she touches. With a background in fashion and luxury goods management, she treats your communications like the must-have item of the season. From e‑commerce and retail to lifestyle, food, and sports, Christine navigates diverse topics with flair, ensuring your story shines and lands where it matters most.
Experience: SuperChill, Frey, Protime, Teaballs, Booksy, Paul Camper, Generator Hostels, VoCoVo, Tarran, Mintos.
Linda Roscheck
Content, content, content — Linda is our wordsmith with a talent for turning ideas into stories that stick. From corporate publishing to earned and paid media campaigns, she has our clients’ backs and a knack for finding exactly the right words to make every story shine.
Experience: TBWA, WDR, JADES24
Alexia Ramos Gonsen
Lexi is our networking star, connecting brands to the world with curiosity, drive, and boundless positivity. With a Master’s in International Relations and experience at The Pioneer and MC Group, she knows how to navigate global stories and audiences with ease. Clients praise her for her empathy, energy, and natural ability to make meaningful connections—because Lexi doesn’t just open doors, she lights up the room.
Experience: Huawei, Vinted, Notion, TARRAN, Haus.Kunst.Mitte, Cloudpillo, Bearaby.
Jamie Kerr
Jamie holds a masters degree in digital journalism – just to then immediately switch to the dark side of the comms cosmos: PR.
At Laika he handles concept, content and comedy – like seriously, he is a standup guy in both ways. Apart from getting attention for our clients, Jamie is also the mastermind behind Laika’s own channels – from website to company LinkedIn and is only by that well versed in consulting clients about multichannel campaigns.
Experience: Sunday, Vocovo, Neat, Punkt.
Andrea Schkade
From ergo therapy to Space Dog therapy, Andrea is our agency organisational mastermind. She keeps the CEO sane, the office humming, and the crew culture thriving. From HR and financial control to making sure every mission runs smoothly, Andrea is the glue that holds our orbit together.
Andrea Cárdenas
Andrea is our creative navigator, connecting all the dots to turn ideas into designs that speak. She leads comms design at Laika with warmth, empathy, and endless curiosity, shaping visuals for marketing, social, and PR campaigns that truly land. By day she crafts strategic, human-centered designs; by night she explores the world through illustration.
Experience: SPP, Securepoint, ASTI, Noxtua, Superchill.
Elisabeth Borski
Eli is our fearless world explorer, constantly traveling to gather insights and tackle new client topics or sectors with curiosity and courage. If you spotted Laika in industry news, chances are Eli had a paw in it. While securing top-notch story placements for clients, she also drives Laika’s own PR presence—always ready to chart new territory.
Experience: LUSH, Notion, Ecosia, Prewave, Bikini Berlin, Punkt., mindsquare, Neptune Software, Kurgo.
Justine Tinkler
Justine brings her love for theatre to the comms cosmos, turning every client story into a showstopper. Whether it’s media, influencer, or event relations, she makes sure your brand takes center stage—dramatic flair included, applause optional.
Experience: Lush, Reddit, Tineco, Cornerstone, Camping Car Park, Bikini Berlin.
Mona Trautmann
Mona blends media psychology with a keen eye for visuals, turning data and culture into stories that stick. From social media campaigns to influencer collaborations, photography and cross-channel content, she’s our go-to all-round visual storyteller, making every brand moment resonate.
Experience: Notion, Skullcandy, Ecosia, Generator Hostels, Genesis Gaming, Haus.Kunst.Mitte.
Eileen Quapis
Eileen is our signal-finder in a world full of noise. She turns complex products and intricate brand missions into stories people actually get—and remember. Obsessed with the “Aha!” moment, she spots the friction points where brand reality meets audience experience and transforms them into authentic, lasting communication. Fast-moving worlds don’t scare her; she makes sure your story lands, resonates, and orbits right where it should.
Experience: Ecosia, experdoo, Neat, Prewave, Punkt.
Zelda
An agency named after the famous space dog Laika naturally needs an official office dog. Ours is Zelda. Named after the famous Nintendo video game princess, our VP of Happiness spreads joy and love wherever she goes.
Zelda doesn’t do much except scatter her toys all over the office. But she takes one task very seriously: providing fluffy hugs and cuddles to make the team happy.
EXPERIENCE : ACCESSING NEW CLIENTS USING A DACHSHUND LOOK
You?
Are you the next recruit to join the Laika orbit? We are looking for sharp minds with cosmic drive, stellar strategic thinking, and the empathetic reflection needed to navigate a crew. If you have the appetite to level up your skills while practicing genuine care for your fellow Space Dogs, this is your launchpad.
In this crew, you don’t just ride along—you take the helm, shape the agency’s trajectory, and evolve through daily missions, deep-dive retrospectives, direct mentorship, and specialized training workshops.
Ready to join the pack? Send your coordinates to the email below.
jobs@laika.berlin



















