The brief

What do bees and dogs have in common? Not a lot, yet they ended up being a perfect match. In this case, our Space Dog, Marie, was the connection. Having originally worked at Stadtbienen, she introduced us to their mission. But it wasn’t just the personal connection that won us over; their commitment to biodiversity perfectly aligns with our belief in creating a sustainable future. Since we’re firm believers in using our skills for good, we decided to support them pro bono—helping them make some noise—or, more accurately, buzz—for their cause.

Stadtbienen is a non-profit organization based in Berlin that has been active since 2014. They pursue the mission of bringing people closer to the world of bees, promoting educational opportunities for all ages, and raising awareness of the importance of biodiversity. As a non-profit, Stadtbienen has always operated with lean resources, but the situation became critical in 2025 following significant funding cuts for their ‘Schulbienen’ program. At the same time, the market for corporate beekeeping has become increasingly crowded. While many new competitors offer conventional B2B services, Stadtbienen’s unique USP—ecological beekeeping—is a complex, nuanced topic that is often difficult to communicate. Operating without an in-house PR lead, the non-profit struggled to make the abstract concept of biodiversity tangible for the public.

We recognized that they didn’t just need a helping hand; they needed a strategic bridge to the media to ensure their story reached the right audiences. Our goal was to strengthen Stadtbienen’s brand awareness and mobilize people to support their important mission—whether through funding, active participation, or contributions of time, expertise, networks, and design resources.

The campaign

During our first three months together, we focused on supporting Stadtbienen with their fundraising efforts to ensure the ‘Schulbienen’ project could continue. ‘Schulbienen’ is Stadtbienen’s environmental education program designed to foster early awareness of biodiversity. By exploring the world of bees, children learn how ecosystems function and why protecting them matters. Leveraging our journalistic network, we secured a dedicated radio interview to amplify their call for support. Julia Eisenberg, project lead for ‘Schulbienen,’ was able to speak on air about the importance of the project for children and the necessity of securing external funding to ensure the viability of the program. Beyond the ‘Schulbienen’ project, we also focused on founder storytelling, positioning Johannes Weber in the media to mark Stadtbienen’s 10th anniversary and thought leadership on topics such as “Biodiversity is an economic factor”.

To mark World Bee Day in May, we invited the media to the BIKINI BERLIN rooftop to experience the honeybees firsthand. In the middle of the bustling city, the concept shopping mall is home to two honeybee colonies. We organized two press events to showcase the depth of Stadtbienen’s work. One session featured a long-standing Stadtbienen beekeeper who gave a deep dive into the challenges facing urban pollinators and the vital importance of ecological beekeeping. For this, we hosted two reporters from a local outlet—one for radio and one for TV—resulting in a feature that aired on World Bee Day (May 20th). In a second event, founder Johannes Weber provided journalists with a hands-on introductory course, making the complex topic of honeybees and their connection to biodiversity tangible. Both sessions were documented by our in-house photography service to capture the hands-on experience. This strategic double-event approach landed us a prime-time feature on rbb, reaching an estimated 450,000 viewers. Beyond the immediate broadcast, these efforts established connections between Stadtbienen and key local journalists from both rbb and Tagesspiegel, ensuring their mission remains on the media’s radar.

During summer, like the honeybees do, we prepped for fall and winter. We were determined to finish the year with a bang. We decided to co-host an exclusive holiday-themed get-together at the Laika office, where we had mead and honey flow just like the conversations about pollinators, biodiversity and sustainability. We hosted a night filled with mead, influential journalists, and buzzing conversation, fittingly called “Honey Holidays”. While large-scale coverage is vital, we believe these intimate settings are where true advocacy is born; they provide the rare space for deep conversations that turn media contacts into genuine long-term allies for the cause. It was the perfect atmosphere to ensure our guests left not just with a taste of honey, but with a profound understanding of Stadtbienen’s mission. We also started to pitch their new Head of Corporate Biodiversity Initiatives, Malte Glatthaar, and scored an interview for the podcast “Fairquatscht”.

The results

By the end of the year 2025, Stadtbienen was buzzing across the media landscape. By securing placements in TV, radio, online magazines, and podcasts, we didn’t just increase brand awareness—we successfully translated the complex topic of biodiversity into stories that resonate, providing a strong foundation for future growth.

Having turned the ‘noise’ into a strategic advantage, we are now looking ahead: For 2026, we have already begun supporting Stadtbienen by developing content for their website, including client case studies to further solidify their position as the leader in ecological beekeeping.

The brief

In March 2025, we received a request that deeply moved us. The sender was ASTI – Acid Survivors Trust International, a non-profit organization based in the UK. ASTI is committed to the worldwide prevention of acid attacks and supports survivors on their path to healing. Their vision: a world without corrosive violence.

They approached us with the following task: ASTI wanted us to develop an attention-grabbing campaign that would put the issue of acid attacks in the textile industry on the agenda of the German fashion industry. The only requirement was the timeframe, as the campaign was to take place in the midst of the hustle and bustle of Berlin Fashion Week – during the peak season of style and glamour. Our goal was to confront and move the media, fashion companies as well as the public.

The campaign

Our strategy was to appear visibly and be impossible to miss – while always remaining respectful towards survivors. With a three-part stunt, emotional imagery, and targeted media work, we primarily wanted to achieve one thing: discourse. And specifically, not about aesthetics, but about responsibility.

1. LED Truck: Awareness on Wheels

From Monday to Wednesday (30.06.–02.07.), a large-scale branded LED truck drove across Berlin. Instead of conventional billboards, we deliberately used the hotspots of Berlin Fashion Week and heavily frequented areas: the Uber Arena, the Kurfürstendamm, the Brandenburg Gate, and more, to bring the message to where it needed to be seen.

The key visuals highlighted the contrast between fashion’s beauty and the harsh reality that its production sites can enable acid attacks. Most attacks occur near textile industry centers, where corrosive substances are easily accessible.

2. Image Projection: Two-faced

On the evening of June 30th, we transformed a house facade on Warschauer Straße into a projection surface for a fictional fashion cover. However, the high-gloss aesthetic of the magazine turned into a visual with powerful messages about acid attacks in the fashion industry. A silent moment in pulsating Berlin – documented for social media and the press.

3. Live Performances: Confrontation meets Couture

On Tuesday and Wednesday, the heart of the campaign followed: Live performances at highly frequented Fashion Week locations such as:

• Kurfürstendamm, 01.07.25 – at the doors of the fashion shows of MARKE and BUZIGAHILL
• Brandenburg Gate, 01.07.25 – Photoshoot with LED Truck
• Uber Arena, 02.07.25 – at the entrance of the KILIAN KERNER show
• Haus der Visionäre, 02.07.25 – in front of the doors at the HADERLUMP ATELIER BERLIN show

The results

Our campaign was loud, emotional, and effective – and became visible exactly where it mattered.

• First publication in FACES Magazine
• Interview with FUNKE (myself)
• Increased interaction on ASTI’s social channels
• Engagement of fashion photographers and influencers
• ASTI positioned as a relevant voice in the fashion industry
• Doors opened for potential clean supply chain partnerships with fashion brands

Together with ASTI, we showed that social issues also have their place amidst the glamour of Fashion Week. The campaign was a first, but crucial, step in bringing the issue of acid attacks more strongly into the fashion industry.

The mission

Since February 2024, the Space Dogs have been on a special mission, tackling nothing less than the future of Laika’s hometown: Berlin! The BaumEntscheid, founded in August 2023 by Ecosia’s Germany Director, Génica Schäfgen, and environmental activist and NGO founder, Heinrich Strößenreuther, faces a huge challenge: making Berlin heat- and weather-resilient by 2040 through the BäumePlus law. This is the first concrete climate adaptation law in Germany, designed to shield Berlin from the increasing effects of heatwaves, droughts, and heavy rainfall by massively greening the city and protecting it against extreme weather events. The Berlin public will vote on this law through a referendum in the next regional elections.

To succeed, the initiative needs widespread support from Berlin’s citizens. Our collaboration with BaumEntscheid aims to generate maximum public attention through media outreach, secure backing for the necessary fundraising campaign, and politically mobilize the local population. With a clear roadmap that included key milestones such as drafting the law, launching the fundraising campaign, submitting the law for cost evaluation, and gathering signatures, our joint mission began.

The campaign

In early March, a press conference was held to unveil the first draft of the law, invite Berliners to give feedback, and encourage support for the upcoming fundraising campaign. This event marked the next step toward the referendum and was our first major opportunity to bring attention to BaumEntscheid. We aimed to invite journalists from both local and national media to the press conference and to generate the first wave of joint coverage around the event. Both BaumEntscheid and Laika were able to draw on their extensive networks and experience. As a Berlin-based agency, we know the local media landscape particularly well. At the same time, BaumEntscheid brought strong existing contacts, prior media experience, and thematic credibility to the table. Thanks to this close collaboration and the combined efforts of both teams, we achieved significant media resonance in Berlin and beyond right from the first press conference. Prominent outlets like Berliner Zeitung, BZ, ntv, Welt, die Zeit and Tagesschau covered the press conference and the proposed law.

And that was just the beginning. The BaumEntscheid story continued to capture attention beyond online press. Within the same week, we secured a prime-time slot for Génica on the rbb24 Abendschau news show, where she gave a live interview, introducing the initiative to a large evening audience. The Space Dogs accompanied her to the studio and helped prepare for the TV appearance. That night, countless Berliners learned about how BaumEntscheid plans to make their city future-proof.

As the initiative gathered citizen feedback to finalize the law, we prepared for the next stage. A second press conference was held, again drawing significant media attention, to present the finalized law. Outlets like Berliner Morgenpost, Tagesspiegel, taz, Frankfurter Rundschau, merkur, FAZ and die Zeit, reported both online and in print. This press conference aimed to inform the public about the final version of the law while also pushing the responsibility back to the political realm, as officials were now tasked with providing a realistic cost estimate for the referendum’s implementation.

The results

Since the beginning of our collaboration, we have jointly secured 64 pieces of media coverage, reaching over 1.1. billion monthly visitors. While these are great intermediate results, what matters most is that our media strategy successfully informed the Berlin public about the necessity and impact of the BäumePlus law, mobilized them to support the referendum, and moved us closer to making Berlin heat- and weather-resilient by 2040. The issue resonates with people, and we were able to translate the initiative’s vision into a media-ready narrative, using our network to amplify it.

Our work continues, as there’s still a long road ahead before the referendum during the next regional elections. Initial successes are great, but they will mean little if we don’t mobilize enough people for the next crucial steps, like the signature campaign. That’s why we remain committed to working alongside the initiative to help shape a future-proof Berlin.