The brief

What do bees and dogs have in common? Not a lot, yet they ended up being a perfect match. In this case, our Space Dog, Marie, was the connection. Having originally worked at Stadtbienen, she introduced us to their mission. But it wasn’t just the personal connection that won us over; their commitment to biodiversity perfectly aligns with our belief in creating a sustainable future. Since we’re firm believers in using our skills for good, we decided to support them pro bono—helping them make some noise—or, more accurately, buzz—for their cause.

Stadtbienen is a non-profit organization based in Berlin that has been active since 2014. They pursue the mission of bringing people closer to the world of bees, promoting educational opportunities for all ages, and raising awareness of the importance of biodiversity. As a non-profit, Stadtbienen has always operated with lean resources, but the situation became critical in 2025 following significant funding cuts for their ‘Schulbienen’ program. At the same time, the market for corporate beekeeping has become increasingly crowded. While many new competitors offer conventional B2B services, Stadtbienen’s unique USP—ecological beekeeping—is a complex, nuanced topic that is often difficult to communicate. Operating without an in-house PR lead, the non-profit struggled to make the abstract concept of biodiversity tangible for the public.

We recognized that they didn’t just need a helping hand; they needed a strategic bridge to the media to ensure their story reached the right audiences. Our goal was to strengthen Stadtbienen’s brand awareness and mobilize people to support their important mission—whether through funding, active participation, or contributions of time, expertise, networks, and design resources.

The campaign

During our first three months together, we focused on supporting Stadtbienen with their fundraising efforts to ensure the ‘Schulbienen’ project could continue. ‘Schulbienen’ is Stadtbienen’s environmental education program designed to foster early awareness of biodiversity. By exploring the world of bees, children learn how ecosystems function and why protecting them matters. Leveraging our journalistic network, we secured a dedicated radio interview to amplify their call for support. Julia Eisenberg, project lead for ‘Schulbienen,’ was able to speak on air about the importance of the project for children and the necessity of securing external funding to ensure the viability of the program. Beyond the ‘Schulbienen’ project, we also focused on founder storytelling, positioning Johannes Weber in the media to mark Stadtbienen’s 10th anniversary and thought leadership on topics such as “Biodiversity is an economic factor”.

To mark World Bee Day in May, we invited the media to the BIKINI BERLIN rooftop to experience the honeybees firsthand. In the middle of the bustling city, the concept shopping mall is home to two honeybee colonies. We organized two press events to showcase the depth of Stadtbienen’s work. One session featured a long-standing Stadtbienen beekeeper who gave a deep dive into the challenges facing urban pollinators and the vital importance of ecological beekeeping. For this, we hosted two reporters from a local outlet—one for radio and one for TV—resulting in a feature that aired on World Bee Day (May 20th). In a second event, founder Johannes Weber provided journalists with a hands-on introductory course, making the complex topic of honeybees and their connection to biodiversity tangible. Both sessions were documented by our in-house photography service to capture the hands-on experience. This strategic double-event approach landed us a prime-time feature on rbb, reaching an estimated 450,000 viewers. Beyond the immediate broadcast, these efforts established connections between Stadtbienen and key local journalists from both rbb and Tagesspiegel, ensuring their mission remains on the media’s radar.

During summer, like the honeybees do, we prepped for fall and winter. We were determined to finish the year with a bang. We decided to co-host an exclusive holiday-themed get-together at the Laika office, where we had mead and honey flow just like the conversations about pollinators, biodiversity and sustainability. We hosted a night filled with mead, influential journalists, and buzzing conversation, fittingly called “Honey Holidays”. While large-scale coverage is vital, we believe these intimate settings are where true advocacy is born; they provide the rare space for deep conversations that turn media contacts into genuine long-term allies for the cause. It was the perfect atmosphere to ensure our guests left not just with a taste of honey, but with a profound understanding of Stadtbienen’s mission. We also started to pitch their new Head of Corporate Biodiversity Initiatives, Malte Glatthaar, and scored an interview for the podcast “Fairquatscht”.

The results

By the end of the year 2025, Stadtbienen was buzzing across the media landscape. By securing placements in TV, radio, online magazines, and podcasts, we didn’t just increase brand awareness—we successfully translated the complex topic of biodiversity into stories that resonate, providing a strong foundation for future growth.

Having turned the ‘noise’ into a strategic advantage, we are now looking ahead: For 2026, we have already begun supporting Stadtbienen by developing content for their website, including client case studies to further solidify their position as the leader in ecological beekeeping.

The brief

In late November 2023, Ecosia embarked on a mission to enhance its visibility within DACH media. Their goal was to extend beyond the conventional role of a search engine and tree-planting platform. Through strategic media placements, Ecosia sought to spotlight its innovations and climate initiatives, positioning itself as a pioneering force in these domains.

As the world’s greenest search engine, Ecosia is a not-for-profit tech company deeply committed to environmental conservation. They channel 100% of their profits towards initiatives that benefit the planet, particularly through tree planting projects. With over 200 million trees already planted worldwide, Ecosia is making a tangible difference in combating climate change. Their mission is simple yet powerful: to empower individuals to take climate action in their daily lives. By using Ecosia as a search engine, users directly contribute to tree planting, wildlife protection, and community empowerment.

Recognizing the importance of spreading their message and setting high standards for forest restoration, Ecosia sought a PR agency to amplify their voice and solidify their position as leaders in sustainability within DACH.

The campaign

Our strategy positions Ecosia as a bold challenger alongside industry giants like Google and Microsoft, establishing it as an authoritative voice in political climate change discourse. We target key sectors such as business, national affairs, sustainability, lifestyle, and technology, leveraging prominent broadcast platforms like TV and podcasts to highlight the company’s innovation and relevance.

Focused on these objectives, our campaign reinforces Ecosia’s pivotal role in navigating new climate legislation and addressing pressing environmental concerns. It emphasizes seamlessly integrating Ecosia into daily life and empowers users to effortlessly make a positive environmental impact. By disseminating this message through various media outlets, our goal is to provide users with the knowledge necessary to make informed decisions. With significant coverage from platforms like CHIP and GIGA, it marks a great initial success.

By using accessible imagery to explain complex issues, we facilitate a deeper understanding of Ecosia’s mission and impact among journalists and consumers alike. This not only bolsters their credibility but also cultivates trust and engagement within their audience. And because we scored two interviews within our first couple of weeks for Ecosia: Frankfurter Rundschau and FAZ, you can state it was a rocket launch of our partnership.

In every space journey, flawless outcomes aren’t assured. Similarly, with this venture, we encountered challenges. After adjusting our strategy, we ultimately overcame a significant hurdle: broadcast attention. Despite multiple follow-ups, immediate success eluded us. But we didn’t give up! Instead of pushing Ecosia, we talked to media about the impact of the digital markets act for society. Eventually we got featured on ZDF Morgenmagazin and Volle Kanne, marking a significant triumph. Our latest TV achievement came as part of our April Fools’ stunt. We landed a feature on taff—and the cherry on top? Not just once, but twice in a single week. This wasn’t your typical textbook pitching process. By collaborating closely with the editorial team, we shaped the stunt into a true WIN-WIN for everyone involved.

The results

In the first year, we achieved over 210 clippings and an incredible reach of more than 7 billion views! We captured the attention of numerous major media outlets and left a noticeable impact in the DACH region – and the best part is: we’re just getting started! With this impressive success, we look ahead with energy and excitement to what’s still to come. Our goal remains to inspire and empower people to contribute to climate protection every day – and we’re determined to make even more happen together!