Please tell us a bit more about you: Who is Cate?
I’m Cate, a Content and Account Executive from Leeds, England. At my agency, Lucre, I nurture PR relationships, produce many types of visual and written content and work on some really fun campaigns! In my spare time, I love to do all things creative – from being in theatre productions to creating artwork.
Why did you decide to visit the Laika Space Dogs?
Spending time in other parts of the world has always appealed to me, so when the opportunity was offered by L’Attitude – a Lucre-founded network of international agencies I jumped at the chance to be the first person to take part. I have visited Germany before and loved every second, so an agency in Berlin seemed to fit really well. The in-house photography at Laika really interested me, as I’ve wanted to develop my own photography and editing skills for a long time.
What drives you personally?
I love the chance to get creative, so being in an agency environment that allows me to do that, really motivates me. I find that my best ideas come from working in a casual setting, so I really thrive in agency life.
What makes the Lucre Group? What are you all about?
The Lucre Group is a fun, young agency that has authenticity at its core. The team members always encourage each other to be the best . They also offer amazing work perks; if it wasn’t for Lucre (and Laika, of course) I wouldn’t be in Berlin right now!
How is Berlin and your experience so far?
I’m really enjoying my time in Berlin. The team at Laika have been so welcoming and have even shown me the best ten-pin bowling techniques (that didn’t stop me from losing though!) I’m loving the city and the beautiful buildings here, not to mention the delicious food – my favorite is Chilliwurst!
I’m so grateful to Laika for hosting me and teaching me all about PR in Berlin, photography, and how work cultures differ here. I had no idea how much skill it takes to set up the perfect photo!
What’s next for you?
When I return to England, I’m going to make sure to spend some quality time with my family and friends and start preparing for Christmas. I’m also hoping to use my developed photography skills to showcase the amazing time I had in Berlin and share my new-found skills with the Lucre team and clients.
