How we launched SIRPLUS’s comeback story into the media cosmos
The brief
In a world grappling with food waste, SIRPLUS emerged in 2017 as a beacon of hope, advocating for the reduction of food wastage by rescuing surplus food and making it accessible to consumers. Founded by Raphael Fellmer, SIRPLUS aimed to combat food waste and promote sustainable consumption. Despite a promising start and significant achievements over the years, the company faced a significant setback, leading to an insolvency declaration in January 2024. However, a strategic partnership has brought in valuable expertise in bootstrapping and e-commerce, which will be crucial for the sustainable and permanent revival of SIRPLUS.
Recognizing the need to gather as much public attention as possible for their grand reopening, SIRPLUS approached us, the Laika Space Dogs. The goal was to secure media coverage, highlighting their return, and to further educate consumers about food waste by bringing attention back to the matter.
The campaign
The community-driven approach in the past and transparent communication about the brand’s journey and challenges have strengthened customer loyalty for SIRPLUS. With this in mind, our relaunch campaign was designed to not only inform them of the relaunch but also attract new ones through heightened public attention and media coverage.
To ensure the successful return of SIRPLUS, we initiated a comprehensive media campaign. We started off by approaching top-tier media outlets with an exclusive interview opportunity, highlighting the unique story of SIRPLUS’s revival. This interview was designed to build momentum around the brand’s comeback. Once we secured the exclusive interview with Gründerszene/Business Insider, we expanded our reach with a grand press release, distributing the news across various sectors and media types. This strategic dissemination ensured widespread awareness, effectively putting SIRPLUS back in the spotlight.
Thank you, SIRPLUS!
It’s a pleasure working with you on this project and assisting in spreading the word about your mission! !
