Relevant insights for retailers: +1.5M in reach for Review Monitoring
The brief
Creating an attention boost in just three months? That was our task in a PR push project for Webbosaurus. The company has been on the market for ten years and originally started as a social media agency. In the meantime, Webbosaurus has developed into a SaaS provider for social listening and review monitoring. At the end of 2020, they were looking for an extra dose of media love to increase their brand awareness, boost leads and bring its own B2B expertise with a focus on SMEs to the market. Above all, guest contributions had to be expanded. They did not have to wait long: Laika was able to generate regular coverage in relevant target media within a short period of time – despite editorial staffs being stretched thin by the Corona pandemic.
The campaign
While at the beginning the focus was on the core solution of the social listening tool, Laika soon moved the topic of review monitoring into the foreground as the collaboration progressed. The intent here was on explaining the immense influence that reviews on the internet have on customers’ purchasing decisions. Through interviews and guest articles, Laika was able to provide best-practice examples to medium-sized retailers in particular on how they can react in the event of bad reviews.
In addition to case studies, we focused on clear guidance and checklists in guest articles, highlighting the expertise of Webbosaurus and positioning the two founders Philipp Rodewald and Jan Bartels as a strong voice and inspiring thought leaders in the public eye. In addition to high-reach titles such as W&V, we were also able to reach other important industry magazines with this strategy, including etailment, Onlinehändler-News, and VDI-Nachrichten in print. That way, Laika successfully helped retailers understand why review monitoring is the tool of choice for effectively thinking outside the box and listening more closely to their own customers.
Thank you, Webbosaurus!
Always happy to work with you again!
