Case Study
PRODUCT PR

Keep calm and breath. How we turned Atmotube into BILD’s tech highlight in 2018.

Atmotube product
 

Client

Atmotube
atmotube.com

prOJect date

August - December 2018

Services

Product sampling
Media relations


The brief

The goals for our collaboration were clear when Atmotube approached us in August 2018: They wanted to create attention for their Indiegogo launch and a visibility push for Christmas sales. As time and budget were limited, both parties agreed to focus on two highly targeted campaigns aiming to introduce the new Atmotube air sensor generation in the German market.

 

The campaign

To announce the launch of Atmotube’s Indiegogo campaign the Atmotube team traveled to Berlin to attend IFA - Germany’s biggest and most important consumer electronics trade fair. To leverage this opportunity Laika invited journalists and influencers to the Atmotube booth and organized interviews with the startup founders as well as test sessions with their new device. Simultaneously, the Laika team sampled media that did not have the time to attend IFA.

After IFA both teams took a short break until it was time for the Christmas push. Via raffles and gift guide tips Laika secured the attention of Lead Digital and CHIP.

The result: 15 media articles within a few weeks, including top tier hits such as BILD, Lead Digital, Turn on and Berlin Valley. Especially the double BILD coverage lead to an immediate spike in Atmotube’s website traffic and sales numbers.

 
 

“Laika supported us both during IFA and the Christmas business and we saw a significant increase in website traffic, demand, and awareness based on the secured coverage.

We enjoyed Laika's hands-on and professional approach to both projects and are looking forward to future collaborations.”

Vera Kozyr, Co-Founder & CEO Atmotube

 
 
 

Selected Media

 
 

Thank you, Atmotube!

It’s been a pleasure to work with you!