Case Study
b2B Market Entry

The machine whisperer: Introducing Neuron Soundware to the German market

Pavel Klinger and Pavel Konečný from Neuron Soundware

Pavel Klinger and Pavel Konečný from Neuron Soundware



Neuron Soundware

prjoect date

December 2018
April - June 2018


Market entry
Product launch

The brief

This case study is special because Neuron Soundware was our first ever client as Laika. The Prague based startup engaged Laika in a last minute project. They wanted to meet with journalists during TechCrunch Disrupt Berlin in 2017. What started as a standalone project, soon developed into a series of campaigns for the machine whisperer who detects maintenance issues in engines and machines via their sound.

Neuron Soundware’s PR goals have been clear: First to raise awareness for their technology with German media, then to communicate their first successful pilot projects and finally build lasting relationships with selected journalists. And that’s what we did.


The campaign

In order to work within a small budget and limited time resources, we used events such as TechCrunch Disrupt or Hannover Messe as a foundation to orchestrate stories and meetings with selected journalists and Neuron Soundware co-founder and CEO Pavel Konecny.

As a result, Laika secured media coverage and thought leadership opportunities in Handelsblatt, Die Welt, and other media outlets, and built lasting relationships with trade publications such as Industry of Things.


“We engaged the Laika founder Michaela a few weeks prior to TechCrunch Disrupt in Berlin. Laika managed not only to prepare a press release about our technology and presence at the conference, but also successfully secured interviews on the spot.

We’re very glad that our company got into major news such as Die Welt. This would have been impossible without Laika’s professional and personal approach.”

Pavel Konecny, CEO & Co-founder Neuron Soundware


Selected Media


Thank you, Neuron Soundware!

It’s been a pleasure to work with you!