The brief

In September 2025, grell, a German audio startup founded by legendary headphone engineer Axel Grell, approached us to support the launch of their latest product, the OAE2.

After nearly three decades shaping the headphone industry at Sennheiser, Axel Grell set out to build something fundamentally different: a family-run company focused on uncompromising sound quality, engineering excellence, and long-term thinking — in contrast to an industry increasingly driven by features, apps, and lifestyle positioning.

The challenge was clear: position grell beyond a niche audience of audio enthusiasts, establish the OAE2 as the next brand’s flagship product, and translate credibility into visibility and sales.

Building on grell’s strengths, we developed a PR strategy focused on earned media, clear messaging, and targeted storytelling across tech and audio specialist media.

The campaign

We positioned grell as a credibility-first challenger in a hype-driven market.

At the center stood the OAE2 – a headphone based on research results from a mutual project of grell with Leibniz University Hannover, featuring a new acoustic concept and a strong focus on durability and precision.

We leveraged Axel Grell’s legacy to build trust with media, while keeping the spotlight firmly on the product. Through targeted outreach, review samples, and briefing calls with journalists, we translated deep tech into compelling stories for both specialist and broader tech audiences.

Our communication followed a clear three-phase approach:

• Pre-launch: build anticipation and visibility
• Launch: maximize coverage and reach
• Post-launch: sustain momentum and strengthen trust

The results

We secured 35+ press clippings across key tech and audio media, including heise online, connect, t3n, and Notebookcheck.

Coverage ranged from announcements to in-depth reviews, with multiple positive test results highlighting the OAE2’s unique sound concept. High-reach placements, including heise online and Krone, helped expand visibility far beyond the core audiophile community.

By combining a strong founder story with a differentiated product narrative, we successfully positioned grell as a credible alternative in the high competitive consumer audio market — proving that engineering can cut through the noise.

When WiiM came to us, they faced a challenge most brands would love to have: great products, a growing community, but zero brand recognition in the DACH market outside the hardcore hifi world. The WiiM Sound and WiiM Sound Lite were technically brilliant. RoomFit calibration. Parametric EQ. Display-driven control. Everything Sonos used to stand for, but better and smarter.

The challenge? Nobody outside the insider forums knew that yet. We tackled it together with their UK lead agency Liz Wilkinson PR – they drove the EU strategy – we owned the DACH execution. That split is where the magic happened: one unified message, two teams who know their markets inside out. Across Germany, Austria, and Switzerland, in five months flat.

Quality over quantity

We didn’t blast press releases into the void and hope something just sticks. That’s not how you build credibility with audiophiles. These people read Hifi magazines cover to cover. They compare frequency responses. They know the difference between “sounds good” and “measures well.”

So we went straight to the gatekeepers. Together with the LWPR team, we kept the sampling tight, targeted to the reviewers whose opinions actually move units in the DACH market. We made sure WiiM landed on the right desks, not every desk, and that the reviews had real depth. When audiophile editors spent time with the devices, they didn’t just say “nice speaker.” They validated the tech: the RoomFit calibration, the parametric EQ, the whole package. That’s the kind of coverage you can’t buy, you earn it.

The numbers

63 placements in 5 months only. Zero filler. Here’s how it breaks down:

• 39 news pieces: fast visibility at launch, right when people were searching for the product. HIFI.DE, stadt-bremerhaven.de, and the rest of the DACH tech press cycle picked up the story because we timed it right, not because we spammed it.
• 24 in-depth reviews: the real foundation. These are the articles that still rank on Google six months later, that truly boost your SEO and GEO performance. The ones where a journalist actually lived with the product and wrote about it with conviction. Every single one confirmed what we set out to prove: WiiM delivers audiophile sound at a price that makes Sonos look like a lifestyle tax.

Total reach: 26.73 million. But here’s the thing — reach is just a number if it hits the wrong people. Ours hit exactly the people who were looking for a modern, display-driven audio solution. No scatter, no waste.

What actually changed

Before we started, WiiM was a niche player in the DACH market – known in forums, invisible in the mainstream. After five months? WiiM is a recognized name in smart audio. The reviews did the heavy lifting: technical depth built trust, news coverage built visibility, and together they created something you can’t fake – momentum.

That’s the foundation for sustainable brand growth. Not a spike. Not a moment. A pole position.

The brief

Genesis Gaming is a Polish brand with a clear mission offering high quality gaming peripherals at affordable prices. From the inevitable mice, keyboards, and headsets to thermal paste for processors and gaming desks, Genesis delivers a full range of products designed to meet every gamer’s needs without the premium price tag.

In August 2024, Genesis brought us on board to boost their presence in the DACH media and influencer space. With a limited budget and a highly competitive market, the initial objective was clear build solid foundations for the brand’s reputation by letting the products speak for themselves. By September, we had lift off, with the first product samples on their way to journalists and creators across Germany, Austria, and Switzerland.

Since then, while Genesis’ overarching goals have remained unchanged, our missions have continuously evolved, adapting to both market realities and the brand’s immediate priorities.

The process

From day one, we recommended a focused and pragmatic approach. Rather than relying on frequent press releases and heavy editorial pushes, we centered our strategy on monthly product seeding to carefully selected journalists and influencers. This allowed Genesis to demonstrate its core strength excellent value for money while staying well within budget.

Leveraging our established Consumer Electronics media network, built through years of collaboration with brands such as Skullcandy and Tineco, we quickly placed Genesis products in the hands of relevant editors and reviewers. The aim was not short term noise, but long term credibility.

Adapting to market challenges

In 2025, the scope of our collaboration expanded significantly following the financial difficulties of Genesis’ main German distributor, Mindfactory, which filed for bankruptcy before being acquired by the Heise media group. Faced with an urgent need to reinforce its direct to consumer presence in Germany, Genesis required immediate operational support beyond classic PR.

Rather than rigidly sticking to media and influencer outreach, we demonstrated the flexibility required to support the brand where it mattered most. This included:

• German localization of the Genesis website
• Localization and adaptation of marketing assets
• Preparation of content for Genesis’ upcoming launch on Amazon Germany

These efforts ensured that Genesis could maintain momentum in the DACH region during a period of uncertainty, while laying the groundwork for the next phase of growth.

Influencer strategy

The German influencer market continues to present structural challenges strict regulations around product placement and systematically high fees, even among smaller creators. Our strategy therefore remained focused on nano-influencers from 1 to 10k followers, prioritizing authenticity and engagement over scale. While influencer activity has remained selective, it has provided a stable foundation for targeted collaborations without diluting the brand’s positioning or exceeding budgetary constraints.

The results

From the initial launch to January 2026, our strategy has delivered consistent and compounding results, cumulating to 60 media clippings with additional raffles pending, for a total reach of 59.2 million total reach unique visitors per month across outlets

Media and reviews

Genesis products are now regularly featured across a wide range of DACH media from niche tech blogs to major consumer and gaming platforms. Among the most notable reviews in 2025

• Connect with 1M monthly visits reviewed the Thor 230 TKL keyboard and Astat 700 G2 gaming chair
• GameStar reviewed the Krypton 660 mouse for their 14M monthly visitors, placing it among their top mouse recommendations

Beyond individual placements, one of the strongest indicators of success has been continuity. Media outlets that initially reviewed Genesis products now repeatedly request new samples with every announcement clear proof that the brand has earned editorial trust.

Seasonal campaigns and giveaways

Holiday campaigns have become a powerful visibility driver. Following strong results in 2024, Genesis secured over 12 additional Christmas raffles in the 2025 season alone, further cementing its presence during the most competitive shopping period of the year. Among them, Teltarif with 2M monthly visits joined the 2025 Christmas raffle campaign.

In many cases, these opportunities emerged organically from partners who had tested the products were eager to feature them again, either as prizes or as new reviews.

Brand perception shift

Over time, the narrative around Genesis has clearly evolved. What began as a discovery phase has matured into a well-defined positioning among regular media partner: “This is not the very latest innovation, but recent, reliable innovation at a fraction of the price and with great quality.”

Genesis products are now regularly listed alongside mainstream competitors in comparison articles and top selections. Not at the very top, but consistently recognized for their outstanding price to performance ratio. This marks Genesis’ transition from an emerging brand to a trusted value pick and credible alternative to premium gaming peripherals.

Conclusion

Since August 2024, we have supported Genesis Gaming through launch, growth, and adaptation, helping the brand establish itself in the DACH market while navigating unexpected challenges along the way. By remaining focused on product credibility, nurturing long term media relationships, and adapting our scope to the brand’s most immediate needs, we have delivered results that go far beyond initial expectations.

This success is rooted in close collaboration and mutual trust. Genesis’ teams have consistently demonstrated openness, agility, and a willingness to act decisively, qualities that allowed us to respond effectively when the market demanded it.

Today, Genesis is still accelerating. With the upcoming launch on Amazon Germany, the next stage of the journey is clearly in sight. We have guided the rocket through launch and into the stratosphere, and we are ready to support the next ignition as Genesis sets course for broader European expansion.

The brief

Tineco, a leading innovator in smart home appliances known for its vacuums and cleaning solutions, aimed to boost its presence at IFA 2023, one of the world’s biggest consumer electronics trade shows. The brand set out to increase awareness, showcase its latest products, and connect directly with its audience. Our strategy? Leverage TikTok and Instagram influencers to create engaging, high-quality content at their booth. This approach aimed to reach a broad yet relevant audience, amplifying visibility and sparking excitement around their innovations during the event.

The campaign

IFA 2023 was a competitive space filled with top tech brands, and Tineco wanted to stand out. The challenge was to generate impactful, engaging influencer content that would highlight Tineco’s innovative products while resonating with the diverse audience at the event. Our strategy focused on two primary objectives: generating buzz around Tineco’s booth and driving product visibility through paid collaborations on Instagram and TikTok.

Influencer selection: We selected a diverse group of influencers from niches like Pet Influencers, Mum Influencers, Lifestyle Influencers, and Clean Influencers, all of whom have strong followings and high engagement rates on TikTok and Instagram. This target group has a high need for proper cleaning, making them ideal for showcasing Tineco’s products. These influencers were chosen for their ability to create authentic, relatable content that resonates with Tineco’s audience, emphasizing the brand’s benefits in a real-world, accessible way. Their personal connection to the audience helped drive the message that Tineco products are essential for maintaining a clean, organized home.

Paid collaborations: To make an impact at IFA 2023, we facilitated paid collaborations with influencers to visit the Tineco booth, experience the products firsthand and create engaging content for Instagram and TikTok. These influencers generated live coverage, behind-the-scenes shots, and interactive moments, bringing the brand experience directly to their followers.

The results

The seven paid influencer collaborations generated high-quality content that significantly boosted Tineco’s visibility at IFA 2023. The campaigns not only increased brand awareness and product visibility at the event but also extended Tineco’s reach beyond the trade show. Influencer posts across Instagram and TikTok garnered thousands of likes, shares, and comments, sparking excitement and conversations about Tineco’s booth and products. The engagement ranged from 500 to 4,000 views per piece of content (Story, Reel, or Post), reflecting the strong connection influencers had with their followers. The engaging content encouraged attendees to visit the booth and experience Tineco’s innovative smart home solutions in person, resulting in increased foot traffic and direct consumer interaction. Influencers effectively showcased Tineco’s new products, emphasizing key features such as functionality, ease of use, and innovation. This approach not only generated a buzz around the products, but also fostered long-term interest, ensuring Tineco remained top-of-mind with consumers long after the event.

The brief

Already the best-selling brand of sub-$100 stereo and true-wireless headphones in the US, Skullcandy asked Laika to help them become the #1 choice for youthful, adventurous audio consumers in DACH. With the forthcoming Skull-iQ voice platform and a strong roadmap of product and culture-driven collabs, the brief was clear: build brand awareness in top-tier tech, gaming, lifestyle and national media to ultimately drive online sales.

The campaign

We started by (re)acquainting our closest tech and lifestyle contacts with the brand through targeted seeding and hands-on testing. That groundwork paid off: when Skull-iQ launched, we ran an embargoed pitch to select journalists before a wider roll-out, landing coverage in tier-one German tech titles like Netzwelt and Heise that introduced Skull-iQ, Push Active and Grind Fuel to DACH audiences.

As the holiday season approached, we leveraged raffle opportunities to reach sports, lifestyle and women’s media, stepping in with in-house product photography when assets were missing. Among others, desired featured Skullcandy in its advent calendar—extending our reach beyond core tech.

Momentum & milestones (2021–2025)

2021 – Platform & performance.

Launch of Skull-iQ on Push Active and Grind Fuel set the stage for hands-free control and OTA feature updates—the hook for tech media in DACH.

2022 – Gaming re-entry.

Skullcandy returned to gaming with SLYR, SLYR Pro and PLYR. Our outreach broadened from tech to gaming media and communities, with news and tests across outlets like Notebookcheck and Gamezoom. Co-branded drops (e.g., Street Fighter, Pit Viper) kept lifestyle interest high.

2023 – Culture collabs & flagships.

Limited editions with Burton and TMNT added cultural heat. On the product side, Crusher ANC 2 and Mod sustained review interest in mainstream titles.

2024 – Sustainability & ANC for everyone.

Skullcandy introduced EcoBuds—earbuds designed to halve their carbon footprint—alongside accessible ANC options like Rail ANC and the new on-ear Icon ANC. These launches helped us tell a broader story: performance meets sustainability and inclusivity on price.

2025 – Headline partnerships & next-gen line-up.

A highlight of the year was welcoming Tony Hawk as a Skullcandy ambassador and the launch of Method 360 ANC (sound by Bose) to anchor the active line. We also supported the premium Aviator 900 ANC over-ears and the gaming-centric Crusher PLYR 720, extending the narrative into travel, premium ANC and 4D gaming audio.

Influencers & community

Beyond classic media work, we consistently tapped micro-influencers across sports, lifestyle and gaming for authentic, steady-state reach and UGC. This dovetailed with Skullcandy’s own creator/athlete programs (e.g., Boundary Breakers), reinforcing credibility with the brand’s communities in arts, music, and board sports.

The results

Among many highlights, Skullcandy’s 2022 return to gaming with SLYR, SLYR Pro and PLYR opened doors beyond our core tech base and sparked coverage in dedicated gamer outlets (e.g., Gamezoom, Gaming Deputy) while also landing write-ups in broader tech/lifestyle titles like Basic Tutorials, Caschys Blog and Notebookcheck, plus mainstream reach via n-tv’s Crusher ANC 2 review. From 2023–2025 we kept momentum with culture- and sustainability-led launches — from the Burton and TMNT collabs to EcoBuds — giving editors fresh storylines across boardsports, gaming and green tech. In 2024 the revived Icon ANC broadened on-ear appeal, and in 2025 the Tony Hawk partnership and Method 360 ANC (featuring “Sound by Bose”) delivered another spike in awareness and reviews; new flagships like Aviator 900 ANC and Hesh 540 ANC further strengthened the premium tier.

Closing the chapter

Our collaboration concluded at the end of September 2025. Four years and four months after kick-off in June 2021, Skullcandy’s brand presence in DACH is stronger, broader and more credible—across tech, gaming, lifestyle and culture. We hand over with momentum, clear storylines (performance, culture, sustainability) and a network that’s warmed up for the next chapter. Thank you for a great time together, Skullcandy!

Thank you, Skullcandy!
It’s a pleasure working with you!

The brief

In spring 2024, Swiss based company Punkt. approached us for project based support. The company was looking for a DACH specialist comms agency that was able to develop and execute a tactical media plan aligned with their own goals for their recently released smartphone – the MC02. Laika was precisely what they had been seeking, and the decision to work together was made quickly.

After analyzing Punkt.’s strengths, weaknesses, opportunities, and threats, we laid down our comms strategy, key messaging and defined the goals we planned to reach throughout our cooperation. This included identifying key messages and talking points for media outreach and creating target-specific content for tech media, focussing on earned coverage only.

The campaign

Our main objective was to grow the awareness of Punkt.’s newest product. Additionally, we saw it necessary to enhance the company’s general brand visibility and product credibility in consumer tech media. On top of that and due to the unique heritage of Punkt., we also aimed to position the brand as a leader in data sovereignty and a healthier relationship with smartphones and technology.

To kick things off, we began reaching out to our most trusted tech media contacts, offering them a hands-on experience. Since Punkt.’s product and philosophy is so unique, we also offered the journalist testing the product background conversations with Punkt. representatives and product demos. This ensured that the journalists truly understood the product and its purpose. Interest was high, as the company and our storytelling seemed to hit the Zeitgeist. During our timed collaboration, we were able to secure coverage through product sampling and interviews/product demos with media outlets such as Digitec, Galaxus, Notebookcheck, GameStar Tech, Inside Digital and others.

While Punkt.’s open approach to mobile technology and data sovereignty was our main focus area, we also wanted to leverage the continuing trend of dumb phones and digital detox with the company’s kick-ass MP02. Hence, we strategically approached a variety of media outlets, crafting customized content pieces tailored to specific audience segments. Through this, we managed to secure coverage in prestigious outlets such as CHIP, N-TV, t3n, teltarif, Tages Anzeiger, and Zeit, among many others.

To top off our cooperation (for the time being), we supported Punkt. in their communication around their crucial strategic partnership with the highly secure messenger Threema, leading to highlight coverage in ComputerBild and more.

The results

Throughout our project collaboration of six months, we secured 41 press clippings with a total reach of 323.3M monthly views. The central themes of data sovereignty and digital detox were pivotal in fueling this success. Within our partnership, we successfully helped Punkt. to stand out as a pioneer in the aforementioned areas, securing talks and interviews with Punkt.’s founder & CEO, Petter Neby, as well as their Chief Product Officer, Ludovico Miniutti and their Chief Brand Officer, Adam Thomas.

By nurturing constructive media partnerships, developing engaging storylines, and upholding Punkt.’s rigorous narrative, we effectively boosted the brand’s standing as a leader in data autonomy, promoting a healthier use of smartphones and technology in general.

Thank you, Punkt!
It’s been a pleasure working with you.

The brief

A smart lock that even the most inventive thieves couldn’t break: Pealock. The Czech start-up was founded by Marek Vala in 2017. The former professional skier came up with the idea after his skis were stolen while he was on holiday. This unfortunate event paved the way for the development of the easy-to-use, lightweight and intelligent lock that secures sports equipment when travelling. Pealock can be used to secure skis, bikes, pushchairs and more, and fits easily into a small bag for transport. Instead of focussing on heavy materials, Pealock focuses on intelligent functions that make theft more difficult. As soon as the lock is fitted and someone tries to move the secured device, a loud alarm is triggered and a notification is sent directly to the owner’s smartphone.

After careful development, prototyping and testing, the first Pealock was ready for launch in 2020. With a Kickstarter campaign, Pealock had immediate success on the market and won the Red Dot Design Award. Then came Laika! After Pealock decided it was time to enter the DACH market, founder Marek Vala approached us to launch a targeted product launch campaign to increase brand awareness and drive website traffic and sales. Challenge Accepted!

The campaign

Hardware start-ups know this situation only too well; in the beginning, test devices are rather rare, so PR has to be clever and imaginative. And that’s exactly what Laika stands for! Instead of focussing solely on product tests, we have developed targeted seasonal topics. In order to stay within budget, we always proceeded in a targeted, time-saving and effective manner – and started where we expected the immediate and important successes for the young start-up. We secured our first clippings through articles and press releases, including in the FAZ. This was followed by the fact that we were finally able to offer and submit test samples for product tests, which enabled Laika to achieve further coverage in important media such as N-TV, OUTDOOR magazine and others. In total, Pealock was featured in 16 clippings, which helped to increase brand awareness in the DACH region and ultimately led to a significant increase in traffic to the company’s website.

Thank you, Pealock!
It was a pleasure to work with you.

The Brief

In early 2023, we received a unique proposal to assist HMD Global, the maker of Nokia phones, which already had a reputation as one of the world’s leading developers and marketers of smartphones and feature phones. The company was seeking a fresh approach to their communications, as well as new ideas and creative actions from a long-term partner who thinks outside the box. Well, they found what they were looking for. After analyzing HMD’s strengths, weaknesses, opportunities, and threats, we developed our comms strategy, key messaging and defined the goals we wanted to reach throughout our cooperation. This included creating target-specific content for tech and lifestyle media, focussing mainly on earned media, planning HMD’s presence at important industry events such as Mobile World Congress (MWC), Internationale Funkausstellung (IFA) and more. After this, we were able to jump right in supporting HMD’s new product launches, company releases, and other significant news.

The campaign

With the objectives of growing the awareness of HMD in tech and lifestyle media, as well as positioning the brand as a leader in sustainable tech, we began building relationships with journalists and influencers. Despite the short notice, we successfully planned and executed a press dinner with over 20 media representatives as part of the MWC 2023 in Barcelona. During the event, we emphasized HMD’s commitment to sustainability and repairability, showcasing the newly launched Nokia G22 smartphone developed in collaboration with iFixit, a global community focused on repairing consumer electronics. Following this impactful start to our partnership, we continued to convey HMD’s sustainability story through different approaches, highlighting the company’s shift towards European-based manufacturing. This narrative not only added depth to our messaging but also positioned HMD as a leader in responsible manufacturing within the tech industry. Key media coverage during these initial weeks included features in CHIP, Computer Bild, Heise, Spiegel, PC Welt, W&V, and Die Zeit.

While sustainability was a prominent storyline throughout 2023, another main focus was on the topic of digital detox and digital well-being. Prioritizing our PR efforts on the Nokia 2660 Flip, we pitched a diverse range of media outlets with tailored content pieces for selected target groups, resulting in coverage in titles such as GIGA, Notebookcheck, and Tagesspiegel, among many others. Additionally, during the IFA 2023, we took the opportunity to meet with the media (again during a dinner, everybody likes to eat, right?), deepen our relationships, and discuss the company’s most significant developments.

Laika also played a pivotal role in HMD’s company rebranding, transitioning from licensing Nokia phones to also producing their own devices. Through strategic guidance and communication support, we helped articulate HMD’s evolving identity and vision to the media and consumers alike. To kick things off here, we organized yet another press dinner during MWC 2024 (all great things come in threes), while also securing interviews with HMD’s C-Level executives, including media outlets like Handelsblatt. The storyline focused on HMD elevating their brand game, expanding beyond Nokia phones and tablets to introduce new devices under their own brand. One notable highlight was the announcement of their collaboration with Mattel to release a Barbie-themed Flip phone in 2024. Once again, we secured numerous press clippings in important media outlets from the DACH region, including Caschys Blog, Connect, Der Standard, Futurezone, GameStar, Techbook, and many others.

The results

Throughout our one-year collaboration, we secured more than 750 press clippings with a total reach of over 6.86 billion monthly views. The integration of sustainability, repairability, and digital well-being as central themes played a crucial role in driving this success. Throughout our partnership, we successfully positioned HMD as a thought leader by organizing interviews with their CMO, Lars Silberbauer, and their General Manager Central Europe, Eric Matthes. While tech media played a significant role in building HMD’s reputation in the German-speaking landscape, we also secured coverage in high-profile publications such as desired, Hifitest, OUTDOOR Magazin, Merkur, Kurier, and other national and regional newspapers.

Through cultivating positive media relationships, crafting compelling narratives, and supporting HMD’s rebranding efforts, we successfully enhanced the brand’s reputation as a pioneer in sustainable technology and digital well-being.

Thank you, HMD Global!

It was a pleasure working with you!

The Brief

In the Middle of August – only three weeks before IFA would kick off for the 100th time – DREO, the No.1 Fan and Heater Brand in the U.S., approached us to ask for our support for their first ever attendance at the prestigious consumer electronics trade show in Berlin/Germany. The excitement was as big as the time was short. As IFA approached quickly, we immediately started planning to not waste any precious time. Aside from letting the world know that DREO was officially making their move into the DACH region, the company was looking to build first relationships with tech media and spark their interest in DREO’s lineup of heaters, fans and other smart household appliances.

Covering everything from creating press materials to coordinating media engagements and delivering hands-on assistance, we left nothing to chance. Our aim was to ensure that DREO didn’t just exist shortly in the German speaking media realm, but that they made a lasting positive impact across the media landscape. To help DREO achieve these goals, we supported them with the following services:

Content Development: Crafting compelling press releases and personalized pitches.

Invite Management: Developing customized invitation strategies to attract key stakeholders, influencers, and media representatives to visit the DREO booth.

Media Relations: Organizing media kits, briefings, and interviews to create excitement and coverage around DREO’s arrival in the DACH market and their latest products, securing exposure from relevant media channels.

Product Demonstrations: Coordinating interactive product demonstration sessions on-site to provide attendees with a firsthand experience of DREO’s products.

Post-Event Promotion and sampling: Ensuring continued media coverage to sustain the event’s momentum.

The Campaign

With less than three weeks of preparation time, we initially came up with our strategy for the most important next steps. We then focussed on preparing the first press release and put together a media list of relevant and promising contacts, of which we knew some would attend IFA, offering 1-on-1 meetings with DREO during the event. After that, it was time to speak to our audience, announcing DREO’s big step into a new market. The goal here was to interest media to not only read and hear about the company, but to also come by the booth to experience the products first hand and to get to know the attended representatives of the company. After the event, we followed up with media, supported in sending out test devices and provided additional info needed by media outlets. It was a short but intense ride, that gave DREO a great first kickstart in the German (speaking) market.

The Results

In the total of about 10 weeks, pre- and post-IFA 2024, we were able to catch the attention of and build the foundation for lasting relationships with many media representatives, including PC Welt, Der Standard, Märkischer Markt, MobiFlip, Appgefahren, Gadgetrausch Home & Smart, and others. Alongside positive feedback which DREO received for their IFA appearance and their personal product demos provided, we were also key support in facilitating networking opportunities with potential partners and influencers, leading to new collaborations and expanded market reach for DREO. To put it in a nutshell: DREO’s first ever presence at IFA 2024 was a great success!

Thank you, DREO!
It was a pleasure working with you on this project!