Case Study
B2C

Boosting Punkt.'s brand and thought leadership through strategic PR

Client

Punkt.
https://www.punkt.ch/de/

Project Date

May 2024 - October 2024

Services

B2C, Product PR, Corporate PR

The results

6

Months

41

clippings

323.3M+

reach (Monthly Visits)

The brief

In spring 2024, Swiss based company Punkt. approached us for project based support. The company was looking for a DACH specialist comms agency that was able to develop and execute a tactical media plan aligned with their own goals for their recently released smartphone – the MC02. Laika was precisely what they had been seeking, and the decision to work together was made quickly.

After analyzing Punkt.’s strengths, weaknesses, opportunities, and threats, we laid down our comms strategy, key messaging and defined the goals we planned to reach throughout our cooperation. This included identifying key messages and talking points for media outreach and creating target-specific content for tech media, focussing on earned coverage only.

The campaign

Our main objective was to grow the awareness of Punkt.’s newest product. Additionally, we saw it necessary to enhance the company’s general brand visibility and product credibility in consumer tech media. On top of that and due to the unique heritage of Punkt., we also aimed to position the brand as a leader in data sovereignty and a healthier relationship with smartphones and technology.

To kick things off, we began reaching out to our most trusted tech media contacts, offering them a hands-on experience. Since Punkt.’s product and philosophy is so unique, we also offered the journalist testing the product background conversations with Punkt. representatives and product demos. This ensured that the journalists truly understood the product and its purpose. Interest was high, as the company and our storytelling seemed to hit the Zeitgeist. During our timed collaboration, we were able to secure coverage through product sampling and interviews/product demos with media outlets such as Digitec, Galaxus, Notebookcheck, GameStar Tech, Inside Digital and others.

While Punkt.’s open approach to mobile technology and data sovereignty was our main focus area, we also wanted to leverage the continuing trend of dumb phones and digital detox with the company’s kick-ass MP02. Hence, we strategically approached a variety of media outlets, crafting customized content pieces tailored to specific audience segments. Through this, we managed to secure coverage in prestigious outlets such as CHIP, N-TV, t3n, teltarif, Tages Anzeiger, and Zeit, among many others.

To top off our cooperation (for the time being), we supported Punkt. in their communication around their crucial strategic partnership with the highly secure messenger Threema, leading to highlight coverage in ComputerBild and more.

The results

Throughout our project collaboration of six months, we secured 41 press clippings with a total reach of 323.3M monthly views. The central themes of data sovereignty and digital detox were pivotal in fueling this success. Within our partnership, we successfully helped Punkt. to stand out as a pioneer in the aforementioned areas, securing talks and interviews with Punkt.’s founder & CEO, Petter Neby, as well as their Chief Product Officer, Ludovico Miniutti and their Chief Brand Officer, Adam Thomas.

By nurturing constructive media partnerships, developing engaging storylines, and upholding Punkt.'s rigorous narrative, we effectively boosted the brand's standing as a leader in data autonomy, promoting a healthier use of smartphones and technology in general.