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Ideas, insights, news and stories from the frontlines of comms—helping you see what’s next and how to make it happen.

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Laika –

Black Friday PR: What 20 Years of Tech Journalism Taught Me

After +20 years as a tech journalist and editor here’s what I’d tell any consumer tech brand about Black Friday PR, minus the fluff:

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Christmas Merch: A gift that keeps giving, or just collecting more closet dust?

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How Do US or Chinese Companies Enter the DACH Market? What Nobody Tells You Before Launch Day

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A little less stress on the road: Laika welcomes OOONO

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How do you actually get featured in Handelsblatt?

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Smarter business banking: Finom enlists Laika to champion German entrepreneurs

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Ripe for expansion : Mangopay joins forces with Laika to increase their visibility in the German market

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The hospitality PR trajectory: navigating the DACH media orbit

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The best investment leaders can make? Time away from the everyday.

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TikTok, Wikipedia and the awkward return of trust

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Bridging science and practice: Supporting SoeTRA’s mission to open new protein pathways for farmers

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Eyes on what matters: welcome aosu!

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10 essential steps for planning a fantastic corporate retreat + expert advice as a bonus

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Laika and Generator reunite to transform the stay experience

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AI didn’t kill the click, it changed who gets paid

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Mowing down the competition with Navimow (in a PR sense)

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Mastering IFA: What Nobody Tells You About Surviving Berlin’s Biggest Tech Show

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Dressed for comms success: How we’re taking Sunday from merch love to market education

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Client Ghosting in Agencies: Why Ghostlist® Led to €1,000 Commitment Fee

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Introducing Ghostlist™ by Laika Communications

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AI-washing in PR, or the expensive mistake companies are making with AI

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Mind the Bike: Laika welcomes Tarran to the Laikaverse!

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All Eyes on Your Success! Why you need case studies to tell your story

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From champions to villains. How my football club destroyed its own reputation– and why that matters for your comms

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Skepticism as a consultant superpower

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Navigating comms on a tight budget and still reaching for the stars

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Leading Through Work Crushes and Team Instability

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“Entrepreneurship and bullshitting often go hand in glove”

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A dream of an ergonomic workplace – Laika welcomes ProtoArc

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Feeling old? Because you are.

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Zohran Mamdani: How a Clear Personal Brand Ignites a Movement

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Locking In the Frequencies: Welcome WiiM

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MAGEASY launches in Europe, backed by Laika’s PR and comms expertise

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Campaign Agency of the Year Awards 2025: Laika shortlisted as “Best Place to Work”!

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We’re Tuning In: Welcome grell

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The art of playing with open cards: How transparency creates better partnerships

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A Match Made in a Teacup: Laika Welcomes TEABALLS

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The Revolutionary Art of Strategic No

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Why a change of scenery can change your team for the better

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Client crush: Why falling in love with your clients should be a thing

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Failure allowed: Why we need to embrace mistakes (and how to do this effectively)

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Chasing signals vs. building real momentum: hard truths from the boutique agency frontlines

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Laika x experdoo: Helping companies find their ideal consultant

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Ich bin von Kopf bis Fuß auf Laika eingestellt!

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From second place to first choice: Laika x Vinted

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Better call Laika! Introducing our new Legal and Crisis Comms Package – exclusively for Forbes 30 Under 30

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Rising stars or falling comets: do business awards really matter?

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Don’t let the ‘media summer slump’ sink your PR ship!

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The top 8 pet media outlets in DACH, every pet (tech) company should know

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8 reasons workations aren’t a cost – they’re an investment.

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Standing your ground on DEI: Leadership values in changing times

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Mastering IFA in Berlin: From startup to big tech

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When consumers tighten their wallets—should communication follow suit?

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Building the Ultimate Pro. DJ picks his all time top ten

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The top 10 DACH media and journalists covering food innovations

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Beyond empty phrases: What true appreciation means

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The top 10 DACH media and journalists covering travel innovations

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Camping, upgraded: Laika fuels Camping-Car Park’s journey across Germany

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The agency-client paradox: When less pressure creates better results

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Don’t be cheap: why some brands should rethink review samples

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Avoid These 5 Expensive Team Travel Mistakes 🚫✈️ — Laika’s Handy Guide

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How to lose a journalist in 10 ways (or even days?)

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The Comms Revolution – Has PR become too boring?

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Visual storytelling unleashed: Introducing Laika’s corporate design unit 🚀

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Orbital cooperation: why going out of your way for others still matters in business

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Clarity with boundaries: Transparent communication the smart way

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Event management at Laika: From best-kept secret to center stage! 🎉

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Elevate your team dynamics: Introducing Laika’s corporate travel service 🌍

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7 tips on how to choose the perfect destination for your next team offsite

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Guiding organizational change: Effective leadership and communication powered by Laika

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Silver medals or the bittersweet tale of almost-wins

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The power of events – why brands need to show up in real life

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Laika x Super Chill: Helping kids build resilience one story at a time

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Personal accountability meets team spirit: A true power couple

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Fresh wind in IT security – and the media: Laika partners with KALWEIT ITS to boost communication

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The role of intermediaries in comms: Create value, not barriers

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Psychology says: the art of persuasive communication – why your persuasion might fail and the ethical line (part II)

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Lessons from a former Forbes journalist: From gifts that keep on giving to the ones we should never gift

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Listening Before Speaking – How Media Audits and Social Listening Lay the Foundation for Every Communications Strategy

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Psychology says: the art of persuasive communication – how psychological principles enhance our ability to convince (part I)

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Laika blasts off with Neat and Bearaby: New missions in DACH PR and Influencer Space 🚀

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Why success guarantees in PR don’t work

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Holiday PR Campaign Strategies: How to Stand Out in a Crowded Season

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Flying blind without a brief: A plea for the end of aimlessness

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Mastering storytelling with a reverse engineering approach

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Triple welcome to Momcozy, Genesis Gaming, and Kiiroo!

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Cracking the code: Understanding the cultural nuances in a Chinese German agency client engagement

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Do you have a company purpose?

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Laika Summer Bash 2024 – Photo Gallery

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Unmissable PR stunts from the gaming cosmos 2.0

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No time to waste – Laika welcomes Protime

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Against the “Counter” culture: A plea for greater unity among agencies

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Looking back on our stellar Bring your Parent to Work Day!

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Meet the crew: Q and A with our Communications Designer, Andrea.

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3 of Football’s best PR stunts

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10 parenting media and influencers in DACH that every baby and kids startup should have on their radar

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A galactic guide to engaging with the petfluencers of the DACH region!

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The crux of follow-up: How do you follow up with journalists without getting on their nerves?

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Whatever you do, don’t do this!

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Innovate, empower, thrive: Laika joins forces with Cornerstone

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Lessons from a former Forbes journalist: Catch me if you can – the dos and don’ts of mingling with the media at industry events

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Laika Book Club: May Edition

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Attention tech startups and entrepreneurs! Don’t miss out on these must-attend summer conferences.

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The top 10 German fintech & insurtech outlets you need to know about

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Mona’s Galactic Voyage: Landing an Internship at Laika

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‘I’m Right. You’re Wrong.’ Is it ever right to criticize a competitor?

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The Space Dogs’ Top 5 European Columnists

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A journey through the stratosphere of entrepreneurship with space captain Ela

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Looking back on our stellar Bring your Parent to Work Day!

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Exploring the creative process of storytelling in PR when faced with a blank slate

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Green, greener, Ecosia: Laika’s run for a better planet with search engine Ecosia

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A new client got delivered to the Laikaverse, welcome DODO!

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The Art of Building Meaningful Connections in Journalism and PR

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Navigating the Cosmos: AI’s impact on PR

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The top 10 German consumer electronics publications every start-up should know about in 2024

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The honest truth of working remotely

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Welcome Sabrina: From Quest Partner to Space Dog

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Don’t forget these tips, when having a sensitive conversation

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How to persuade the higher-ups to invest in their Public Relations

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Barking together for media attention: Space Dogs excited to howl for BARFER’S! 🐾

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Crafting pitch-perfect stories that journalists can’t resist

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PR Campaigns That Changed Our Lives: Elke De Mayer from Wavemakers

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Embracing change: Navigating the path to success

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Swapping our spaceship for a motorhome with PaulCamper

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Please. Make crisis planning a priority for Q4

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Laika’s 5-Year Anniversary Summer Bash

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The top 10 German fintech & insurtech outlets

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Unmissable PR stunts from the gaming cosmos

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Lessons from a former Forbes journalist: How involved can comms professionals get during the interview process?

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Emojis in your communication? 👍🏼 or 👎?

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Let’s have a look behind the rainbow! Do colors affect your brand’s perception?

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10 essential steps for a successful PR campaign

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Laika supports Stiftung AusserGewöhnlich Berlin as they build sustainable impact-networks with 17ACADEMY

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The courage to lead a spaceship

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Narayan and Laika to make a buzz with Vegan Ohney

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The top 5 tools every comms professional should know about

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Unlocking the cosmic benefits: ESOP-Direkt empowers companies and employees!

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Nurturing the media connection—building bonds between PR consultants and journalists

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PR Campaigns That Changed Our Lives: John Megaughin from Clearbox

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Communicating impact investing and glocal success: Welcome Ventech!

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How to supercharge your PR in summer

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11 German & English podcasts every founder should listen to

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Boarding time for Jamie and Maja in the Laikaverse

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Defining key messages—this is where the best consultants deliver outstanding value

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6 new technologies that are blowing our Space Dog minds

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Intern Arne exits the lecture hall and enters the Laikaverse

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The top 7 tech and innovation conferences in Europe this summer

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Let’s get chatty with ChatGPT—with great capabilities, comes great anxiety

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Linda is picking up speed in the Laikaverse

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Will influencer marketing shoot PR off the moon?

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Lessons from a former Forbes journalist: The 5 basic rules to make (almost) every pitch a success

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Branding during difficult times and 5 common branding mistakes

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Unleashing the power of AI: A pawsome welcome to our new client, BarkGPT

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The top 20 German publications every start-up should know about in 2023

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Lessons learned from the Y2K crisis: Why every company needs a crisis communications plan

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Know your customers: how and why to develop psychographics

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Laika’s excited to support 2811 in educating the world about climate change

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Welcome aboard our spaceship HMD Global—the home of Nokia phones

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A new partnership takes off: Our exciting new journey with iwoca

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How to choose the right social media channel for your business?

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All great leaders share a common trait—they understand their weaknesses

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5 tips on how to give effective feedback to your employee

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The best precaution for your furry best friend—welcome Lassie!

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Saying goodbye to a client—how to break-up in a good way

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Pack it up with Woola… a very woolly welcome to our new client!

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Fasten your seatbelts—no staircase is too steep for us with trustberg

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The most important thing I wish I had known years ago: Worry rarely helps

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SOS! Someone please help me! How to ask for help and actually receive it

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Revealing our 7 secrets for successful pitches

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Laika’s New Year’s resolutions—facing challenges as a united space crew

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How do we measure success? Lessons learned over the last 30 years of work in the PR industry

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4 years of Laika – A space voyage in pictures

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Move past the music, whiskey, candlelight, and showers—sparking creativity through the ABC Darium

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Swapping spaceships—How Cate made it from Leeds to Berlin

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Going after the pot of gold: How to detect Rainbow-Washing vs. genuine commitment

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Predictions for 2023: we will need to be braver than ever

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Welcoming a new “MOON” to the Laikaverse

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How to create and keep the spark of curiosity going for your team

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Lunch without food coma – welcome MARKTKOST!

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Meet our advisors—AKA our board members: Suzy, David and Felix

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Four last-minute PR tips for your Christmas campaign

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Recessions come and they go – how to navigate them successfully

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The secret to a successful internship program

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The digitalization software solution for everyone: Welcome Pengueen!

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A challenging, emotional and special communication task: Testament of Bucha

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THE REAR VIEW MIRROR: 30 Years Perspective

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How to find your sweet(est) spot and win at work

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Laika and smol joining forces for a fresher and cleaner environment

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THE REAR VIEW MIRROR: But what’s your message?

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Dusting off the office, with our new client Tineco

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THE REAR VIEW MIRROR: The Tyranny of Shorttermism

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Getting social with media relations — 5 tips for building relationships with journalists on social media

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Laika Space Dogs Support Monkee—Saving in the age of digitalization

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Meet Clearbox, our Irish partner Agency with the ‘London’ vibe

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Thinking (Out) inside the box with ROOM

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My unplanned journey from Ukrainian marketing to German PR

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Keeping up with the times: How to communicate in a diverse and gender-appropriate way?

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Social media basics for start-ups, founders and freelancers

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Two new spacedogs are let off the leash and start their mission on the spaceship

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“Making media Lusher than we found it“: Laika and cosmetics company Lush join forces

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THE REAR VIEW MIRROR: Why it pays off to be transparent about your PR budget

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How time flies – Laika from an intern’s perspective

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Space Dogs on an expedition in Belfast

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It’s complicated: What’s the best way to deal with difficult clients?

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How we turned Laika into an agile agency and 4 tips for you to do the same

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8 German media outlets geared towards women in business you should know about

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Bad press? First steps on how to react

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Teamwork makes the dream work: How can extroverts and introverts interact successfully with one another

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THE REAR VIEW MIRROR: What makes a powerful news story? Understanding the concept of News Values

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How to establish and maintain good relations to journalists

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Battle of the perks and benefits: Why overpromising won’t get you the talent you need

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Improving your skills—How to become better at proofreading?

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Crisis Communication: A Guide

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Silence is golden – How to have a greater impact when you present

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Self-care for the win—Laika supports Ostrichpillow with PR and communication

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Mind the gap between PR and law: the basics of copyright in the world of comms

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From the dog walk to the moon walk: Laika changes Elon Musk’s opinion on PR for good

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Let’s make PR pitch culture fair

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THE REAR VIEW MIRROR: Thoughts on the world of comms

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We are electrified! Scooting through the unu-verse

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Shooting for the stars in the PR cosmos: Justine’s start at Laika

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Reaching new green-delivery heights with Liefergrün

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Off into space: Linde and Chiara on their very first journey through the Laikaverse

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5 Tips to Successfully Write Your First Press Release

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PR without a Story is like a Pilot without a Plane

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Space Dogs support unicorn Domestika empower curious minds

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Saying something with finger point is like a weapon: An interview with Dannie-Lu Carr

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Creative writing: How everything changed after Leo’s writing workshop

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How to brief your potential PR agency—a guide to RFPs

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Close your eyes, breathe and let go: How to reduce (end of year) stress

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Knock, knock… May I come back to work for you?

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Laika Helps Spread the Message: Stay heydrated!

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On the way to stellar PR quiz: Do you have what it takes?

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How to create a media list in 5 simple steps

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Becoming a space dog—a two-week educational stint

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How to present yourself in the best possible light during an interview

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Self-organization and agency life. Opportunities and risks

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Embargo or exclusive pitching? That is the question…

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Go together: Kurgo teams up with Laika to thread new paths

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5 reasons for your start-up to finally take advantage of PR in 2022

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Launching into new working spheres with Zenjob!

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Starting a new chapter with Bookwire

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PR and Marketing – Twins or Distant Relatives?

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Media Tours: A Quick PR Guide

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Don’t just talk brands. BE ONE!

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These dog ears look different now: Welcome Skullcandy!

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A Shared List of Inspirational Books and Magazines, by Laika: Chapter 4

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expertlead: a bright star in the freelance tech universe

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PR in Hybrid Working Times: How to Rock Your Video Interview

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Hello Moanah, together we are cleaning the (PR) world 🧼 🌱

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A shared list of inspirational books and magazines, by Laika: chapter 3

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10 habits of successful people

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6 insights from PR expert Anne Shevas

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Listen up! 🎧 There is a new client in the house!

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A shared list of inspirational books and magazines, by Laika: episode 2

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6 + 1 tips for more team mindfulness

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How to communicate your startup’s funding round

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Laika starts OWM diversity initiative

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An unused desk is unused potential – Meet DeskNow

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Tips for new YoungStars

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A shared list of inspirational books and magazines, by Laika: episode 1

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Women in Leadership: a conversation with Dannie-Lu Carr

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Telling a tale of courage, digital transformation and design for Boldare

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The Top 5 German Gaming Outlets Every Game Developer Should Know

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Small Changes – Big Rewards

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Fixico to digitize the car repair management market

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Mindfulness Day – cause the mind likes hammocks too

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Growing awareness for growing food at home: 🌱 Welcome URGROW!

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From Alien to Astronaut

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Welcome 🦚 & 🔒!

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DIY PR Part 2: Laika’s Top Tools & Tips For The Daily Comms Hustle

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The “Customer is King” 👑 …is dead.

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The agency music spacelist for bright stars at Laika

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Tickets, please! Meet our newest client Secutix

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Diary of a new Laika cadet: This is how my first month as an intern looked like

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Welcome Webbosaurus 🦕!

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Surf ‘n’ Hijack – how to ride the media wave and what does news hijacking have to do with it?

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A Warm Welcome To OMRON As Our New Client!

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The 10 steps we made to make our agency more sustainable – and so can you

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Media etiquette: Do’s & Don’ts when pitching journalists

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These 10 newsletters belong in every founder’s inbox

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Take Your Dog to Work Day. An Interview with Zelda.

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10 German & English podcasts founders should listen to

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Mixed double: Welcome to samedi and London & Partners as our new clients!

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How to keep up productivity and communication while working from home. A workshop summary.

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A warm welcome to Appvisory as our new client!

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The Top 20 German publications every startup should know 2020

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DIY PR: Our top tools & tips for the daily comms hustle

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Lessons from 1 year remote work

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There is a Monster in town – and we are roaring for it!

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0 Waste, 1 Client, 1 new Pack member = Endless possibilities

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20 Tech Conferences To Have On Your List In 2020

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End of year, final cheer: PlusServer aboard as a new client!

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Breslau – a little winter journey

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Doublepack: 2 new clients for Laika!

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UK Partner Agency Interview – Robert Bownes: “The biggest hurdle I see is startups lacking perspective”

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Laika Rolls Up Its Coding Sleeves: SPICED & Neptune Software As New Clients Aboard

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We are launching our first newsletter!

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Countryside life & Panorama party – How we spent the summer to grow together as a work family

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Six of the best: Laika wins PR budgets of Raisin, Seedrs, SumUp, WisR, Chatterbug and KYMONO

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Good Viber(ations)

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Laika’s growth accelerates with PayFit and OBI4wan wins

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Feliz navidad from team Laika!

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Tech Conferences to have on your list in 2019

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We had a blast!

We are Ready for Take-Off!

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TEST/EXAMPLE Blogpost – Laika x FREY: Orchestrating retail revolution across European markets

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