The top 8 pet media outlets in DACH, every pet (tech) company should know
Did you know that in 2023, there were nearly 40 million pets living in German households? Germany leads the European Union in pet ownership, with over 15 million cats and more than 10 million dogs. This thriving market drives strong demand for pet-related products and services.
Sniffing around for the best way to break into the pet scene? To help pet (tech) companies tap into this opportunity, we have curated a list of 8 top pet-focused media outlets in the DACH region, perfect for reaching devoted pet owners and influential voices in the industry.
Attention to all dog owners! Are you looking for reliable information on how to train, feed, and handle your dog? Then Der Hund is the website for you!
You may be wondering what makes Der Hund stand out from other sites. For one thing, they have their own academy page filled with educational and reliable training videos and online courses to support you and your dog, covering everything you’ll need. The academy videos touch on topics like anxiety, behavioral disorders, leash training, and much more. Who wouldn’t want to learn how to spot anxiety in their dog? Additionally, you’ll findhonest product reviews (think food, pet tech, and more) and expert advice on nutrition, dog breeds, and more.
With more than 200,000 monthly visitors (according to Hypestat), readers of Der Hund are as loyal as your furry friend.
The Austrian Hundezeitung will teach you everything you need to know about, you guessed it, dogs.
Die Hundezeitung, translated: the dog newspaper, is an informative website covering all topics you need to better understand and care for your four-legged friend. Whether you are a first-time dog owner or a seasoned dog whisperer, everybody can find information on their dog breed’s characteristics and how to handle them best. Expert opinions on health, nutrition, and training are shared with those who need it. If this interests you, you can also subscribe to their magazine, Die Hundezeitschrift.
Die Hundezeitung is trusted by almost 150,000 monthly visitors (according to Hypestat), looking for information on how to keep their furry friends healthy and happy.
Ein Herz für Tiere, translated: a heart for animals, discusses all pets, land animals, and wildlife. Do you have a heart for animals? If so, you might want to check out their website and newsletter.
Ein Herz für Tiere stands out from others due to its fun competitions and product of the month section. On their website, you will regularly find fun competitions with all kinds of prizes. including food, nutritional supplements, pet-friendly cleaning products, and more. And let’s be honest, who doesn’t love freebies?
If you are more interested in finding the perfect pet-friendly product, check out their “product of the month” section. Ein Herz für Tiere tests products and puts one in the spotlight as their “product of the month” (think about food, household products like vacuum cleaners, and more).
With Hypestat reporting over 150,000 monthly visitors, they are not to be excluded from our list.
Katzen Magazin is the magazine for cat lovers in Switzerland. It gets published six times a year, and discusses everything you need to know about the world of cats.
Katzen Magazin combines specialist articles with entertaining did-you-know information. Fun facts on cat ownership, breed profiles, and species-appropriate home furnishings all get discussed. But also more serious content such as, specialist articles on conventional and complementary medicine, and legal issues get their own spot in the magazine. With its variety in content, cat lovers of different interests will find what they are looking for. Are you more of a dog fan, or all animals in general? Then check out hundemagazin.ch and weltdertiere.ch from the same media house for more information.
The Katzen Magazin website attracts around 20,000 monthly visitors (according to Hypestat), where users are able to take a sneak peek at the current topics of the latest printed issue.
True to its name translated: my pet), this outlet is targeting all dog and cat enthusiasts who want only the best for their furry companions.
Their online magazine is packed with real-world advice, hands-on tips for pet care, and honest product reviews (e.g. food, medicine, pet tech, and more). Not only is this information helpful, it also feels like honest guidance from people who know all about life with pets.
With over 250,000 monthly visitors (according to Hypestat), Mein Haustier has built a loyal pack of readers who keep coming back for trusted information.
This online magazine is a go-to haven for animal lovers of all stripes. Whether you are a first-time puppy parent, a seasoned cat whisperer or someone who just really, really loves ferrets, Petbook covers it all: dogs, cats, horses, birds, bunnies, farm animals, fish, reptiles, and even wild creatures, reminding us how magical and varied the animal world truly is.
Petbook is packed with thoughtful pieces on animal welfare, up-to-date news and has an advice section for anyone navigating the ups and downs of life with a furry (or scaly) companion.
With over 1.5 million monthly visitors (according to Hypestat), Petbook has become a trusted source. Next to that, the outlet is supported by one of the most influential publishing groups in Europe: Axel Springer SE, the media powerhouse behind big names like Bild, Die Welt, and Business Insider.
Switzerland’s TierWelt is another very popular platform for fans of all animals. And by all, we mean all. TierWelt discusses dogs, cats, horses, wildlife & zoo, rodents, birds & poultry, farm animals, aquaristics, and terraristics.
The platform and additional magazine are packed with informative pieces on different animal breeds to educate owners on the characteristics and maintenance of their little, and not so little, friends. However, TierWelt is not all about seriousness. You will also find fun pieces about surprising topics, like Switzerland’s bizarre animal laws.
With more than 200,000 monthly visitors (according to Hypestat), TierWelt is the place to be for animal enthusiasts in Switzerland.
Vetline is a niche but trusted outlet for veterinary advice and pet health-related products and services.
While other outlets give trusted information on dog health, Vetline takes it a step further by explaining all types of veterinary practices in more detail. Whether you work in the veterinary industry or are just looking for more information on surgeries, Vetline provides you with the exact information you need. They provide nutritional advice from a trained perspective, as well as information on surgical procedures, and much more.
Even though they are a niche website, they’re still good for over 50,000 monthly visitors (according to Hypestat).
So, where do you go from here? As a pet (tech) brand, you’ve got no shortage of media platforms to choose from. The right fit for your brand? That depends on your audience and your message.
Think of this list as a solid starting line for your brainstorm sessions. Whether you are launching the next big thing in pet technology or