The Brief

Tea reimagined—without tea bags! When TEABALLS approached us in the summer of 2025 with their water-soluble tea balls, the mission was clear: We didn’t just want to support the high-selling fourth quarter—we wanted to generate significant media buzz to take brand awareness to the next level. The goal? A B2C final push that would make the brand a must-have in holiday coverage just in time for gift-giving.

The challenge: The timeline was tight. When we began working together, many newsrooms were already in the midst of planning their holiday-themed coverage. Nevertheless, we took on the mission with enthusiasm—determined to effectively position TEABALLS in the media despite our late start.

The Campagne

When our collaboration began, TEABALLS already had a media presence—but it was far from being widely recognized. At the same time, the company had a strong, sustainable product that required some explanation. Our task was to reintroduce TEABALLS to the media—even though neither the brand nor the product was entirely new to the market.

A key communication strategy was the new partnership between TEABALLS and BRITA. It provided a credible opportunity to reposition the company and highlight TEABALLS’ socially relevant mission—a mission that unites both brands: enabling people to adopt environmentally friendly and healthy drinking habits. The announcement immediately generated significant media interest. Numerous editorial teams wanted to experience TEABALLS for themselves, so we sent targeted product samples to selected media outlets.

At the same time, we launched an additional outreach campaign to lifestyle media with the goal of prominently featuring TEABALLS in Advent calendar giveaways. The response was consistently positive and led to numerous high-quality giveaway placements with wide reach.

Following the launch with BRITA, the next coup followed: the collaboration between TEABALLS and the cult brand Em-eukal. Here, modern innovation met nostalgic childhood memories. We positioned the tea balls with Vitamin Plus as the “must-have” for the winter months—a perfect symbiosis that resonated with the target groups (and editorial teams) on both a functional and emotional level.

The Results

Throughout the collaboration, we were able to secure numerous media placements in well-known lifestyle publications as well as in traditional news and society magazines. These targeted PR efforts significantly increased TEABALLS’ visibility and successfully established the brand in the media.

In particular, the collaboration with BRITA generated strong journalistic interest and resulted in editorial coverage in renowned media outlets such as Stern. In addition, placements in Advent calendar giveaways in publications like myself, Für Sie, Women’s Health, and Men’s Health achieved broad reach and a strong presence among the relevant target audience.

The newly gained attention also enabled a sampling campaign as part of the goodie bags at Generation WOW Events. In addition to our B2C successes, we also made an impact in the B2B sector and positioned founder Simon Schmidt as the face of the brand—including through an interview with StartupValley that addressed the question: “Why do we still drink tea the same way we did 100 years ago?”

The brief

“I don’t fear bugs – I eat them” – that’s the message SENS wanted to spread when the startup approached us in April 2018. While 2 billion people eat insects as a part of their daily diet, most westerners have not tried them yet. Despite the many health and ecological benefits, the topic of insect-eating was facing a big challenge: The “Yuck” factor.

Therefore SENS asked us to help them to overcome the cultural fear of eating insects and to establish their protein and energy bars in the German market.

So for us the question was: How can we make eating insects the new normal?

The campaign

We chose to do a combined strategy to dispell common prejudices against eating insects. We sent out product samples for their energy bars, orchestrated media tours with SENS co-founder Radek Husek and produced informational content about the health, sport nutritional and environmental benefits of insect protein where we talked in-depth about common questions like “Does it taste weird?” or “Will I bite on feelers and legs?”. (Spoiler: Cricket flour is neutral in taste, but is a real superfood. Many insects contain significant amounts of healthy fats. They are also rich in calcium, zinc, and heme iron, a type of iron superior to that coming from plants. On top no antibiotics are used when farming crickets, less feed is needed to produce the same amount of protein compared to livestock and fewer greenhouse gases are emitted. And the best: The crickets probably even enjoy their life as they are used to living in dense populations.)

But we didn’t stop there. We also organized visits for journalists to “The Cricket Lab”, the worldwide biggest fully automated cricket farm from SENS co-founder Radek Husek who some might already call “The Cricket Whisperer”.

And the journey to make eating insects a commodity continues: In an ongoing campaign we are currently working to let the world know about the future of (vertical) farming, the advantages of insects for gut health and pet food alike as well as we are starting an influencer outreach to sport, travel and food influencers.

PS: We also created Christmas cookie recipes made with cricket flour! 🍪 ❤️ 🦗

Thank you, SENS!
It’s a pleasure to work with you!

The brief

When Mosa Meat, a Dutch food technology company that specialises in cultivating beef, knocked at our spaceship door, the company had just recently closed their $85M series B. In order to get this meaty piece of news out they were looking for a PR agency in DACH to spread the news to national, trade, tech as well as consumer and lifestyle media and gain as much coverage as possible. If this wasn’t thrilling enough – after all, we’re talking about sustainable meat without animal harm, here! – they also had won a new co-investor and spokesperson, who happened to be an Oscar winning celebrity: None other than Leonardo DiCaprio!

Thank you, Mosa Meat!
It’s been a real treat working with you!