To cut things short with precision – We’re welcoming our new client Navimow who we will support in their PR efforts within Austria and Switzerland going forward! Navimow is not your average lawn mowers, actually they politely refuse to be. Instead of relying on those old-school boundary wires (you know, the ones nobody enjoys installing), their lawn mowers move freely thanks to an AI-driven Triple Fusion Positioning System. This technology delivers centimeter-level accuracy for a seamless, drop-and-mow experience right out of the box.
Smarter gardens for the Austria and Switzerland
Here at Laika we have a soft spot for tech that makes life easier and gives us a good story to tell. Navimow ticks both of these boxes. From smarter homes to smarter gardens, we’re working towards helping Navimow grow their presence across the Alpine landscape, from the peaks of Switzerland to the gardens of Austria. We’re going to do this by approaching different journalists to give their honest reviews about their lawn mowers. A proven step, in building trust with your target audience. A few new product launches, coming just in time for summer will help us to pick up more momentum!
We’ve also started looking into fairs, which will make it possible for consumers to actually try the products they’re interested in buying. Further increasing the trust in Navimows product range. Some of their assets, like their super quiet mowers are best observed in person anyway! Navimow has already gained significant momentum with top-tier tech outlets in Germany, a trend we want to build upon during our partnership by leveraging our established relationships with journalists across Austria and Switzerland. Cutting just as close to the edge as Navimow’s mowers do.
Both Austria and Switzerland collectively love gardening, and they’re going to love it getting easier, too. Our role will cover strategic PR, media relations, storytelling, and some creative campaigns that we have up our sleeve. All designed to give Navimow the visibility it deserves (without making too much noise… unlike certain traditional mowers).
The DACH region collectively loves gardening. They’re going to love it getting easier too. Our role will cover strategic PR, media relations, storytelling, and some creative campaigns that we have up our sleeve. All designed to give Navimow the visibility it deserves (without making too much noise… unlike certain traditional mowers).
We’re excited to help Navimow make some serious cuts in these markets, claiming Austrian and Swiss turf!
