Camping, upgraded: Laika fuels Camping-Car Park’s journey across Germany
Camping, upgraded: Laika fuels Camping-Car Park’s journey across Germany
The call of the wild is growing louder, and our new client, Camping-Car Park is answering with a grand expansion. This late spring through late fall, some new campsites will bloom across Germany, each promising a perfect blend of modern comfort, accessibility, and meticulously chosen locations. To ensure these exciting openings capture the imagination of travelers, Camping-Car Park has joined forces with Laika, igniting anticipation and driving widespread awareness.
A dynamic launch strategy for a new era of camping
Each new Camping-Car Park site is more than just a place to camp; it's a gateway to new stories, exciting adventures, and a deeper connection with nature. Laika is launching a flexible, dynamic PR strategy – as adaptable as the explorers themselves – to spotlight these unique openings. Our comprehensive approach includes sharp communication, captivating content, targeted media engagement, seamless on-site support, and insightful performance tracking. We're dedicated to ensuring every campsite launch is a resounding success, transforming each location into a must-visit destination for outdoor enthusiasts. We will treat each opening as its own distinct project, implementing a tailored communications strategy to reach local, regional, travel, and outdoor media. Our hyperlocal approach and adaptability perfectly align with the client's vision. Beyond media outreach, we will invite local journalists and stakeholders to experience the campsites firsthand, recognizing the power of direct engagement. By combining our hyperlocal strategy with vertical media engagement and clearly communicating Camping-Car Park's business model, we will drive significant brand awareness.
Camping, but better
With an impressive foundation of over 600 sites across Europe, Camping-Car Park is now forging a network of premium outdoor adventures throughout Germany. Laika's strategic PR efforts will amplify each launch, connecting with key audiences ranging from supportive municipalities to journalists tracking the latest outdoor trends.
This strategic collaboration allows Camping-Car Park to efficiently scale their PR initiatives, guaranteeing each new site receives the attention it deserves. Leveraging our expertise in destination marketing, media relations, and compelling storytelling, Laika is thrilled to help Camping-Car Park solidify its position as a leading name in German camping.
Adventure starts here
Camping-Car Park’s commitment to redefining camping aligns perfectly with today’s growing demand for sustainable, well-organized, and comfortable outdoor experiences. Whether it’s a weekend getaway in the mountains or a road trip through Europe, these new camping sites provide the perfect base.
Laika is proud to support Camping-Car Park in spreading the word, shaping the narrative, and inspiring more travelers to embrace the camping lifestyle. Because adventure is just a road trip away – and we’re making sure everyone knows where to find it.