Breaking barriers: Laika powers Deblock's financial solution launch in Germany and Austria
Fintech innovation takes a bold step forward as our newest client Deblock introduces the German and Austrian markets to a solution that merges digital asset management with everyday financial services.
By combining a non-custodial crypto wallet with essential payment features, Deblock and its founding team of former executives at pioneering companies such as Revolut or Ledger are transforming how people interact with both traditional and digital currencies.
While traditional financial institutions are still exploring crypto integration, Deblock has created something entirely new. Their application seamlessly connects the digital asset ecosystem with daily financial needs you would normally cover with a payment account such as buying a coffee, paying the rent etc., offering users unprecedented control over their finances.
A platform built for everyone
Deblock's elegant app design caters to both crypto enthusiasts and newcomers alike who want to go beyond managing only their digital assets. Experienced users will be attracted by the possibility of unlimited cryptocurrency transactions and true self-custody. Meanwhile, those new to digital assets will benefit from an intuitive interface that makes managing all forms of currencies extremely straightforward that they can explore absolutely free of charge!
Building trust through strategic communication
In order to extend the brand's success in France to Germany, Deblock is now seeking our support. Our comprehensive PR strategy focuses on three key pillars:
Establishing Deblock as the go-to platform for both crypto-curious newcomers and experienced traders
Positioning Deblock’s Country Manager Nicolai Klutke as a thought leader in Germany's evolving financial landscape
Securing coverage in top-tier media outlets across finance, technology, and lifestyle sectors
Through targeted media relations, we'll showcase Deblock's expertise on pressing financial topics while sharing real user experiences that demonstrate how the solution is already transforming daily financial management for thousands of Europeans.
Our strategy emphasizes educational storytelling that makes digital assets more approachable for mainstream audiences, helping potential users understand how Deblock's innovative platform fits into their everyday lives.
Looking forward
As Deblock continues its European expansion, we’re proud to support their mission of making digital assets accessible and practical for everyday use. We're not just launching another financial platform – we're helping introduce a new category of financial services that puts users first on our market. The future of finance is being redefined, and Deblock is leading the way.