Mind the Bike: Laika welcomes Tarran to the Laikaverse!

In the bustling streets of the DACH region, a new kind of star is rising: one with two wheels, a lot of brains and its own 'landing gear'. As the urban mobility landscape shifts towards more sustainable and family-friendly solutions, our team at Laika was looking for a partner that doesn’t just build bikes, but reimagines how we move through our cities.

We are thrilled to announce that Laika has been chosen as the DACH PR agency and 'partner in crime' for Tarran. We are joining them at a time of significant growth: their flagship model, the T1 Pro, has just won the highly regarded Design & Innovation Award 2026, often referred to as the "Oscar" of the bike industry.

Our mission: redefining urban gravity

Tarran isn't just another e-bike brand. Born from the minds of tech veterans with experience at innovators such as DJI and Insta360, Tarran doesn't view the cargo bike as just a bicycle with a box; it's a high-tech vehicle for the modern family.

The award-winning T1 Pro is a masterclass in 'what's next'. It features proprietary Dynamic Dualdrive landing gear and stabilising wheels that automatically deploy at low speeds to prevent the dreaded 'cargo tip-over'. With its AI-driven safety features and Retina touchscreen, the T1 Pro has set an extremely high benchmark for the industry.

Our guiding star: A cosmic launch strategy for the L1

As Tarran’s partner, our mission is to harness that award-winning momentum and propel it into the next chapter. We are currently preparing the launchpad for a new, top-secret addition to the fleet: the Tarran L1.

Although the L1 is still in 'stealth mode', we can reveal that it is a high-tech longtail designed to bring Tarran's signature intelligence to an even wider range of urban riders.

Laika & Tarran: The journey has begun

With an industry-leading award already in the bag and the L1 on the horizon, the real adventure is about to start. We are ready to fire up the engines and demonstrate to the DACH region why it's time to "Mind the Bike".

Welcome to the Laikaverse, Tarran! Let's make some noise!