Pitch Etiquette
Mission Rules

Welcome to our cosmos, space traveler! We are very happy that you are interested in sending the Laika spaceship on a mission for you. Before we turn on the rocket engine, here is a code of conduct directly from our command bridge.

 
 
 

Pitches are only pitch-perfect when done professionally and transparently


Sometimes it is not so easy to decide on a partner. We like to show what we can achieve for you. However, in return for our time and creativity, we ask the following of you.

  1. We need to get a good whiff
    That might be the space dog in us, but we believe getting a good first sniff at each other before moving on is important. Therefore, we must insist on a personal or video chemistry meeting. (and hope you’ll be no bum about the bum joke)

  2. No mission without a briefing
    In order to avoid getting lost in the endless expanses of space, we expect to be sent on a specific mission by you. Which stars do you want to reach for with us? Which black holes do we have to circumnavigate? As a logbook, we need you to send us a briefing or proper RFP.

  3. You want our crew to come to you? No problem. Just pay for the spaceship fuel
    While our brains might move at warp speed, our bodies can’t beam yet. So if you want us to come over in person to a pitch presentation, you’ll need to pay the travel and accommodation costs for our spaceship and crew.

  4. You want not only a star map, but a whole moon landing?
    If your pitch briefing contains very complex, concrete tasks, we reserve the right to agree on a pitch fee in advance.

  5. Feedback is a small step for you, but a giant leap for us
    It is part of fair dealing among space travelers, not just jet off. After all, ghosting is not even okay on Tinder. We, therefore, expect feedback on every offer and pitch - and preferably at the speed of light, not in leap years.

  6. Break those rules, and we can’t be your crew
    Space may seem infinite, but it does not forget easily. If those rules don’t work for you, then unfortunately we will have to send you back to earth and end transmissions for the future.

 
 
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There are no passengers on this journey. We are all crew.

We are excited to welcome you aboard this spaceship. Before we launch, here are a few universal rules: At Laika, everything starts with the quality of relationships between people. Respect, reliability, kindness, and reflection are the launch pad from which we start our journey together with our clients.

 

Our crew runs on eye level

We are only interested in missions based on mutual respect and commitment. 

Trust your captain and crew

You chose us after quite some consideration - now you need to give us a leap of trust. That includes timely information about strategic and tactical changes or any potential crisis.

Respect for journalism

You will need a willingness to learn about, adapt to and respect local media cycles and etiquette as well as journalist feedback.

This is not a taxi. We need you as a co-pilot

You will need to do your share of work, as well, whether it is access to spokespeople, data, success stories or foresight on business strategy.

Space travel is fast

If we just fly through a wormhole, it can happen that we need you to give us rapid responses and feedback.