Case Study
Media Tour

Magic Leap on the road: Organizing a media tour for Nomtek




prjoect date

December 2018


Media Tour


The results


Weeks project time


Tier 1 media stories




The brief

One of the perks of our job at Laika is that we get to play around with new technologies a lot. Helping frontier tech succeed and gain popularity is what drives us. Therefore the whole Laika team was thrilled when the developer studio Nomtek approached us to organize a media tour during their visit at TechCrunch Disrupt 2018.

Our goal: To introduce the Magic Leap’s mixed reality glasses to a wider audience, discuss the potential of this new technology and raise brand awareness for Nomtek as one of the few selected developer partners of Magic Leap.


The campaign

In a last-minute approach, the Laika team and Nomtek decided to simply hi-jack the media audience being present at TechCrunch Disrupt. Instead of booking an expensive booth or waiting until next year to maybe secure a speaker slot, Laika simply organized media meetings on the go at the event as well as visits at the editorial offices of some Berlin-based publications. This way we were able to work effectively and efficiently within a small budget while being able to maximize the little time that the Nomtek had during their time in Berlin.

The campaign has been a major success: Nomtek met with BILD, Business Insider, Manager Magazin, golem and Androidpit. Within two weeks the media was buzzing!


“Laika is a go-to place if you want your brand to be heard in a meaningful way. I love their passion and out-of-the-box approach. If you combine this - you end up with pure awesomeness :)”

Peter Mezyk, CEO & Co-Founder Nomtek


Selected Media


Thank you, Nomtek!

It’s been a pleasure to work with you!