Case Study
B2B PR & Corporate Communications

Communications for Europe's No.1 iPad POS system for the hospitality industry

Client

orderbird
orderbird.com

Project date

March 2018 - ongoing

Services

B2B PR
Corporate Communications

The results

4+

YEARS

250+

CLIPPINGS

45M+

REACH

The brief

Since March 2018 Laika is the trusted PR partner of orderbird, the leading iPad POS system for restaurant, bars and the hospitality industry in general. Initially engaged to support the internal comms team with thought leadership content and high level journalist contacts only, we soon grew into a bigger role for the Berlin based “grown-up”. Our overall communications objective: Manifest the market leader position of orderbird and make it a permanent fixture in the financial services sector, introduce new services and features, establish the founders as thought leaders and hospitality experts and attract talent via employer branding storytelling.

The campaign

As a full-service press office we support orderbird with corporate communications, B2B PR, conference and award programs as well as employer branding storytelling. A major milestone for orderbird in 2022 was the successful sale of its shares to Nets/the Nexi Group, for which we provided expert communications support and acted as trusted advisors.

Other services we provide include the external communication for investment rounds or half-yearly to annual sales reports. We also support orderbird in collaborations, such as with TV chef Christian Rach or with new legal regulations of the German Federal Ministry of Finance, such as the “Kassensicherungsverordnung” through a well thought-out PR mix consisting of guest contributions, interviews, data stories or press releases.

With a strong focus on data stories and thought leadership content we’re looking forward to continuing our work.