Case Study
B2C PR Corporate Communications

How we cemented PaulCamper as an industry leader

Client

PaulCamper
https://paulcamper.de/

Project date

June 2023 - October 2023

Services

B2C PR Corporate Communications

The brief

PaulCamper is the largest and fastest growing platform for RV sharing in Europe, serving those who love adventure, freedom, and the individuality that comes with it. Founded in 2013, with great passion for camping and attention to detail, PaulCamper today has a fleet of more than 5,500 RVs in Germany, Austria and the Netherlands. The renters come from all over the world, with over 500,000 rental nights already arranged via the platform.

When PaulCamper approached us, their main goal was to position the company as the leading platform for camper van and motor home enthusiasts, enhance visibility, and expand reach within the target audience, ultimately fostering a deeper connection with the freedom of road trips and experiential travel.

The campaign

PaulCamper entrusted us with a compelling mandate: to augment their prominence, heighten their visibility, and broaden their influence going beyond RV enthusiasts. The goal: igniting the passion for road trips and experiential travel within a broader audience.

Our collaboration marked the start of an exciting journey to support PaulCamper's mission in changing the travel industry. As we delved into the essence of their brand, we unearthed unexplored potential and captivating narratives, eagerly awaiting dissemination. This involved conducting extensive brand research and story mining to uncover these narratives.

Our primary objective was to formulate a PR campaign that not only conveys but also exults in the fundamental principles of liberty, connectivity, and the enchantment of immersing oneself in the wonders of nature. We aspired to strike a chord with explorers in search of a distinctive and authentic means to discover Europe. To achieve this, we developed a comprehensive PR strategy that celebrated these core values in a series of media pitches.

We executed this task through targeted outreach to media outlets and influencers.

Within our strategy, we crafted a narrative constellation with the explicit intention of propelling the brand to celestial heights. Our approach revolves around kindling a fervor for adventure and exploration, accentuating the unrivalled freedom of road trips, and the transformative potential of experiential travel. This approach guided the creation of engaging content and media outreach, ensuring the narrative constellation came to life as a successful PR campaign.

The results

In a proactive campaign that harmonized creativity with strategy, we successfully executed 15 compelling pitches, capturing the attention of media outlets and securing valuable clippings. We also conducted a survey, generating insightful results which we presented to relevant media platforms and will continue to leverage in the upcoming travel season.

Our commitment to thought leadership was evident as we crafted a byline that gained traction, further enhancing our client's visibility.

As a testament to our dedication, we had the privilege of interviewing PaulCamper's founder, Dirk Fehse, for Antenne Brandenburg, cementing our client's position as an industry leader and innovator.

Furthermore, our approach extended beyond quick wins; we laid the groundwork for a long-term communication strategy that fosters enduring relationships with media professionals and journalists.