Case Study
B2B / Fintech PR
Opening eyes and ears for open banking
The brief
Europe's leading open banking platform Tink came to us when they were looking for a flexible, agile and above all scalable DACH communications partner for Tink's ambitious growth targets. Bingo! After an initial test phase, it quickly became clear that Tink and Laika were two partners whose ideas of working and communications matched.
In our collaboration, we were on the one hand pursuing the goal of educating the market about the background and benefits of open banking via financial and business media. On the other hand, it was our task to position Tink as the fast-growing innovation leader that it is. And last but not least, the internal communications team expected with the hiring of the Laika spaceship to ease the burden on its own department, which now had to take on new responsibilities and more markets as the company expanded rapidly.
The campaign
What initially reads like a fairly standard briefing comes from an industry that many didn't know too much about at the time. No wonder, since it is relatively young: In a narrower sense, open banking refers to the opening of banks to third-party providers. As of January 13, 2018, the EU Payment Services Directive PSD2 has been implemented into national law. PSD2 creates the legal framework for opening up the market to third-party providers. These are now authorized to access account information deposited with financial institutions via banking API and to initiate transactions. This means that fintechs, for example, can now design more tailored and better offers and products for their customers than was previously possible.
After a rather tactically oriented project start, our collaboration with Tink quickly turned into a trusting, strategic and operational consulting role including a full-service press office until Tink's acquisition by Visa. In addition to targeted media and topic selection, Laika up to then advised Tink on thought leadership topics, speaker placements and data stories. We also successfully accompanied the announcement of the first German office and DACH Director with great media coverage in outlets such as Börsenzeitung, Payment&Banking and others.
"In our search for a DACH PR partner, flexibility, industry knowledge, understanding of technology and a potential to scale were particularly important to us. We found all of this in Laika. Tink is on an ambitious growth path and thus it is important to us that our communications partner also understands and lives this dynamic. We are thrilled with Laika's speed and flexibility, professional implementation, and strategic consulting. And of course we are happy to see these qualities reflected in the quality and quantity of coverage in the DACH region."
Mattias Lindquist, PR & Communications Director
Selected Media
Fully leveraging the potential of Open Banking
Banking Club
Tink gets big financing round
Finanzbusiness
European financial institutions prioritize investment in compliance
gi - Geldinstitute
Thank you, Tink!
It’s been a pleasure to work with you!