Introducing Ghostlist™ by Laika Communications

We’ve all been there. You spend forty hours on a pitch, pull two all-nighters, perfectly align the budget to their "tight" constraints, and hit “Send”. 

Then... nothing. No feedback. No "we went another way." Just the silence of a cold inbox.

After leaving 2025 with a lot of unanswered follow-ups that continued well into 2026, we at Laika decided enough is enough. 30% ghosting rate like in our care are simply not ok and sadly no longer unique in our industry

We’re proud (and slightly traumatized) to announce Ghostlist™—the first community-driven, anonymous, swipeable database for agencies who’ve been left on read.

Why now?

We spent the last year in deep discussions with our peers across the industry. The verdict was unanimous: the "ghosting culture" has reached an all-time high. 

For 2026, we’re saying: no more. No more disappearing acts. 

How it works

Ghostlist™is a crowd-sourced platform where agencies can anonymously submit companies that ghosted them after receiving a proposal. It’s designed to help us all vet potential clients—before the burnout hits, the night shifts pile up, and the overtime never ends.

Key features include:

• 🔍 Search & filter by sector (Tech, Fashion, “ etc.)

• 👻 Ghosting Score™
  1 = “Slow but polite”
  5 = “Disappeared mid-email thread, LinkedIn still active”

• 📊 Live stats, such as:
  “This week: 33 new ghostings reported in the DACH region.”
  “Most ghosted agencies after chemistry calls.”
  “Average time to disappear: 11.4 days.”

What’s coming next
We’re just getting started. Ghostlist™ is a work in progress, and we’re already building out features to make the data even more granular:

• Classification: Differentiating between a “Soft Ghost” (they just stopped replying) and a “Hard Ghost” (they blocked your IP).

• The Red Flag Badge: Specifically for clients who “Asked for three rounds of proposal tweaks” before vanishing.

• Anonymous comments like: “Loved the ideas, budget approved internally, never heard back.”

Our mission
This isn't about being bitter (okay, maybe a little bit); it’s about transparency and accountability. We want to save agencies from falling for the same charming promises twice. When we share information, we balance the scales of power.