Locking In the Frequencies: Welcome WiiM
We are thrilled to announce a new client joining the Laika universe—one whose mission isn't just to talk about audiophile sound, but to democratize it. Please give a massive, high-resolution welcome to WiiM!
Our partnership is part of a dynamic international setup. Liz Wilkinson PR in the UK is leading the communications strategy for WiiM, and Laika Communications is proud to be the dedicated agency executing the PR strategy in the DACH region (Germany, Austria, and Switzerland). Our shared goal is to amplify WiiM's story as the definitive pioneer in affordable, feature-rich, and innovative Hi-Res streaming technology.
The Revolution is Streaming
For too long, true audiophile performance was locked behind exorbitant price tags. Then, WiiM entered the arena and changed the game entirely.
WiiM’s products—from the ultra-compact WiiM Mini to the all-in-one powerhouses like the WiiM Pro Plus and the flagship WiiM Ultra streaming amplifier—are not just budget-friendly; they are genuine high-end disrupters. They bring bit-perfect, up to 768 kHz/32-bit audio playback, Chromecast, AirPlay 2, and Roon Ready functionality into a compact, elegant form factor, forcing the entire industry to raise its game.
This is a brand built not on legacy or hype, but on technological ingenuity and an almost fanatic dedication to community feedback and constant software evolution. WiiM has redefined what an integrated streamer can be: the ultimate, flexible hub for the modern music lover who demands exceptional clarity without compromise. They are the clear signal cutting through the market noise.
Amplifying Accessibility in the DACH Region
At Laika, we thrive on translating a brand’s disruptive value and technical excellence into compelling, loud stories. Our mission is clear: to ensure that the German-speaking world not only knows the story of this brand but gets their hands (and ears) on the product.
This partnership is a perfect synergy of purpose. WiiM focuses on engineering the most reliable and affordable path to premium sound, and Laika is entrusted by the lead agency to deliver that message locally.
"For a market as sophisticated and technically demanding as DACH, we needed a partner on the ground who doesn't just know the press landscape, but lives and breathes the technology. Laika’s deep expertise in consumer electronics and their proven track record of elevating innovative German-speaking brands made them the essential choice to execute WiiM's story in this crucial region," says Liz Wilkinson, Founder and Director of Liz Wilkinson PR.
It’s time to bring the world’s most versatile Hi-Res streamers and amplifiers into the spotlight and into the homes of music lovers everywhere. We are ready to amplify the sound of true value and innovation.
We are incredibly excited to welcome the entire WiiM team to the Laika orbit.