While the Berlin summer heat is threatening to roast us this year, we had an equally fiery second quarter of 2019.
Before even our first birthday, our agency has secured the communication budgets of an additional six well-known startups! As we are quite proud, here is a bit more information on our new clients and why they chose Laika:
In the Fintech space, Berlin based Raisin / WeltSparen has chosen Laika to provide support for B2C and corporate communications in German-speaking countries. WeltSparen - internationally known under the Raisin brand - is the leading provider of simple savings and investment products. The platform offers access to attractive and deposit-backed overnight and fixed-term deposits from all over Europe as well as globally diversified and cost-effective ETF portfolios. Laika was brought on board to increase consumer awareness of the offering and the fintech brand. "We are delighted to be working with Laika Communications, an agency that bridges the gap between complex technology and specialist topics and consumer communication. With their support, we want to raise awareness for more transparency and attractive financial products, to show better alternatives and above all, how easy and fair saving and investing can be for consumers today," explains Nicole Scheplitz, Head of Communications at Raisin.
The leading equity crowdfunding platform Seedrs also hired Laika for its communications in German-speaking countries. In addition to strategic public relations work, we will handle event PR and speaker placements for the Seedrs Germany office. Kyrill Zlobenko, DACH Regional Manager at Seedrs, says: “We’re delighted to be working with Laika to support our European entrepreneurs. They bring with them bounds of energy and experience in executing PR strategies, and we’re looking forward to seeing them help build the brands of the startups that have raised on Seedrs.”
SumUp's payment experts rely us to raise the companies profile in German-language publications to attract even more individual entrepreneurs and small companies to its convenient and secure mobile card payment solution. Headquartered in London and with twelve offices worldwide, including Berlin, SumUp currently employs 1,300 people and has an annual turnover of 200 million Euro. "We are happy to be partnering with Laika in Germany in order to increase brand awareness and bring card acceptance to merchants no matter how small, unique or mobile the business is. Laika's expert and bespoke approach was something that suited SumUp's PR strategy in the DACH region perfectly", says Arsenia Nikolaeva, PR & Communications Lead at SumUp.
The Austrian job platform WisR, which enables companies to connect with and hire senior talent, engages us for its launch communication in Germany. WisRs mission is it to retain the expert knowledge and know-how of senior talent for today's job market. At the same time the enterprise offers people 60+ the chance to further actively participate in the workspace, develop their knowledge and experience while connecting them with companies in need of their qualifications . "It was clear to us that we needed a strong partner for PR and content to enter the market. Above all, because our topic requires a lot of awareness raising and education. It's great that LAIKA works super interdisciplinary and covers a really good mix of topics," Klaudia Bachinger, founder and managing director of WisR, is pleased about the cooperation.
With Chatterbug, an American-German startup relies on our services. The online language learning system combines online self-study with effective one-to-one video instruction by native-speaker tutors. The startup, founded by the former Github co-founders, has offices in San Francisco and Berlin and relies on Laika to expand its own profile after its launch in Germany a year and a half ago. "We're so excited to partner with Laika to get the word out about Chatterbug! In choosing a communications partner, we were looking for a team with great press experience, tons of creative energy, and a passion for both education and technology. We think Laika is the perfect fit to help us tell our story." says Liz Clinkenbeard, co-founder at Chatterbug.
Last but not least, the French startup KYMONO is also expanding our portfolio. KYMONO's "culture designers" launched in Germany in June and rely on our event and PR expertise to enter the local market. "We enjoy Laika's ability to adapt to our expansion needs from hands-on to strategic actions. Furthermore, their expertise in international business and fashion is what we were looking for. We really appreciate the mix of professionalism, flexibility and fun in their work." says Raky Sall Country Manager Germany at KYMONO.
Welcome to this great sixpack of startups!