The top 10 DACH media and journalists covering travel innovations
By Elisa Ricci
Travel is a universal passion! The thrill of exploring breathtaking new destinations, the joy of diving headfirst into diverse cultures, and the precious gift of taking time off - it's no wonder the global tourism market is booming! Valued at USD 11.39 trillion in 2023, it's projected to skyrocket to around USD 18.44 trillion by 2032.
But here's the exciting part: the way we travel has completely transformed in recent years with game-changing travel innovations! We're talking AI revolutionizing trip planning, the must-see spots taking centre stage, and unforgettable culinary adventures becoming a non-negotiable part of the journey. Travellers are always seeking the best tips to make their trip unforgettable, and we’re here to help the travel-focus startups to communicate the best ones to their audience. Here's a curated list of the TOP 10 German media outlets that are leading the charge in covering these incredible travel innovations!
1.Frankfurter Allgemeine zeitung (38.3M monthly visitors)
Frankfurter Allgemeine zeitung addresses current travel trends, including sustainability, adventure travel, and technological advancements in the travel industry. They are known for their in depth reporting, and not simply quick reviews. Alongside feature articles, they provide practical travel tips, advice, and recommendations.
2. SZ (29.4M monthly visitors)
The SZ is known for its detailed and well-researched articles. Their travel section often goes beyond the surface to explore the cultural, social, and environmental aspects of a destination. They have a strong focus on sustainability and responsible tourism, many articles discuss eco-friendly travel options, the impact of tourism on local communities, and ways to travel more consciously.
3.Neue Zürcher Zeitung (13.8M monthly visitors)
Another good journal is the Neue Zürcher Zeitung, it provides detailed and analytical travel articles. They often explore the broader context of a destination, including its political, economic, and social aspects. Given the NZZ's strong focus on business and international affairs, its travel section often includes coverage of business travel trends and global travel issues.
4.National geographic (1.2M monthly visitors)
Who doesn’t know National geographic Their travel content is highly educational, providing in-depth information about the history, geography, and ecology of destinations. National Geographic is synonymous with exploration. Its travel content often focuses on expeditions, scientific discoveries, and journeys to remote and undiscovered places.
5. Condé Nast Traveller (176.5K monthly visitors)
Condé Nast Traveller provides a curated and stylish guide to luxury travel, offering expert recommendations and insights for discerning travellers. They report on the latest travel trends and innovations, including new hotels, restaurants, and travel experiences.
6. Revfine (138.5K monthly visitors)
Revfine is primarily informative and educational, rather than narrative or evocative.
It emphasizes practical advice, data-driven insights, and actionable strategies. A large portion of their content is centered around the digital transformation of the hospitality industry.
7. Stern (23.6M monthly visitors)
Alongside feature articles, Stern provides practical travel tips, advice, and recommendations. It is known for its investigative journalism, and this can extend to its travel coverage. They may report on issues such as overtourism, environmental impact, or unethical travel practices.
8. touristik aktuell (59.3K monthly visitors)
touristik aktuell provides news, analysis, and information relevant to the business of tourism. It covers a big range of topics from market trends and analysis to travel technology and legal issues affecting the travel industry
9. Die Welt (79.5M monthly visitors)
Die Welt covers a wide range of travel topics, including city breaks, adventure travel, luxury travel, and cultural experiences. Alongside feature articles, Die Welt provides practical travel tips, advice, and recommendations to help readers plan their trips.
10. Fvw(122.3K monthly visitors)
Fvw with a strong on the tourism and mobility industry, providing news, analysis, and business information through various publications and events.
And last but not least, a bonus media to find the best insights: Travel Book. With a monthly reach of 3.3M monthly readers, it includes articles, service guides, insider tips, photo galleries, and user reviews for vacation destinations worldwide.
Tourists have lots of choices when finding the latest travel innovations! We have identified what we believe to be the most influential sources, all to help you to share the best ones with your audience.