We're Tuning In: Welcome grell

We are thrilled to announce a new client joining the Laika universe - one whose founder has literally defined the benchmark for audiophile excellence for decades. Please give a massive, high-fidelity welcome to grell!

Starting immediately, Laika Communications will be providing PR services for Grell Audio in the DACH market (Germany, Austria, and Switzerland).

The Legend is Calling

Axel Grell is not just an acoustic engineer; he’s an industry legend. The man is personally responsible for designing some of the most iconic, best-selling audiophile headphones of all time, including the Sennheiser HD 600, HD 650, and the groundbreaking HD 800. If you’ve ever truly heard music on a pair of high-end headphones, you’ve likely been listening to his legacy.

Now, with grell, Axel Grell is pouring that unparalleled knowledge and commitment to acoustic perfection into his own brand. The goal is simple: deliver an uncompromising, audiophile listening experience that cuts through the market noise literally.

Grell is about radical innovation, German engineering precision, and a unique acoustic philosophy, as seen in products like the Open-Back OAE1. They are focused on designing sound that feels as natural and immersive as listening to speakers in a perfect acoustic space.

Tuning In to the DACH Region

At Laika, we thrive on translating technical excellence and groundbreaking vision into compelling, loud stories. Our mission is clear: to ensure that the German-speaking world not only knows the story of this brand but gets their hands (and ears) on the product.

This partnership is a perfect synergy of passion and precision. Grell focuses on bringing the highest quality sound to the market, and Laika will focus on delivering the highest quality PR to the press.

“For decades, my focus has been on designing and perfecting the sound experience. Our products speak for themselves when you listen to them, but reaching the right audiophiles and press in the crucial DACH market requires a partner who understands both the technical depth of our engineering and the passion of our community.” says Axel Grell, Founder and CEO of grell. “We chose Laika Communications because they have proven they know how to elevate innovative German brands. We look forward to working with the Laika team to amplify our story.”

It’s time to bring the legend and his latest, most revolutionary creations to the editorial offices and living rooms across Germany, Austria, and Switzerland. We’re ready to amplify the sound of uncompromising quality.

We are incredibly excited to welcome Axel and the entire grell team to the Laika orbit.