MAGEASY launches in Europe, backed by Laika’s PR and comms expertise
We're thrilled to announce our collaboration with MAGEASY, a brand set to make an impact on the European tech accessory market after already making a dent in the US. With their range of sleek and robust designs, they’re cultivating a streamlined approach for how we interact with our technology.
Offering a seamless and integrated experience, their ecosystem is founded on the principles of protecting expensive devices, functionality, and professionalism. This is about technology that simply works—and looks good doing it.
Having already built a renowned reputation in over 30 markets, MAGEASY is now poised to make a move into Europe, starting with their first European appearance at IFA in Berlin. We are delighted to support their mission with a tailored communications approach.
Launching in Europe at IFA
MAGEASY’s European debut at IFA marked a key milestone for the company. Beginning with a strong online presence via Amazon, our strategy involved simultaneously building connections with vendors, partners and media representatives. The focus lay on key product lines that have already seen great success, including brand-new cases for the upcoming iPhone 17, straps, sacoches, as well as AirPod, Apple Watch and iPad accessories.
The centerpiece of their IFA premiere was their Odyssey series, which embodies MAGEASY’s ethos by merging military-grade robustness with a Gorpcore-inspired, modular design. Products like the Odyssey Ultra M iPhone 17 case and the Odyssey Apple Watch case feature high-end materials such as aviation-grade aluminum, alongside innovations like interchangeable bumper corners and FidLock buckles. This system allows users to effortlessly transition from hands-free carrying to pocket-friendly use.
Our Launch Strategy
MAGEASY's primary aim for its European debut is to establish itself in the European market, forge strategic partnerships, and build lasting brand recognition. To ensure that their message cuts through the noise of the global event, we’ve developed a clear, multi-layered approach to ensure maximum impact:
Secure crucial media exposure to establish Mageasy's presence in key European tech and lifestyle media.
Create meaningful connections by facilitating meetings with potential partners, distributors, and key industry players at IFA.
Resonate with the European market through crafting a narrative that resonates directly with European consumers, building brand recognition and loyalty.
We've been working closely with their team to craft a narrative that resonates with the European market, secure crucial media exposure, and create meaningful connections with key industry players and consumers. Over the course of the event, we successfully facilitated meetings with influential tech outlets such as. Appgefahren, Handyhase, Turn On and CDA-Verlag from Austria, to name only a few. IFA was a great opportunity, and we are dedicated to helping them command the spotlight.
We are just beginning this journey, but we are already energized by the potential of this collaboration. With MAGEASY’s functional yet stylish product line and our expertise in crafting narratives for the European stage, we are confident this alliance will lead to even biggersuccess.